TURNING NEW IDEAS INTO OPPORTUNITIES
Atrium Ventures, part of Clarity, is a new model of entrepreneurship. A model born out of our belief that to succeed in tech means always keeping an eye on what’s next, thinking of the idea that no one else has thought of which has the potential to change the world.
And one born out of our experience that, in our ever evolving and complex global market, in order to succeed, entrepreneurs need to be able to quickly access tools, resources, know-how, management processes and operational and financial capital. In order to impact our world, ideas need to evolve into solutions and execution is essential to make that happen.
Atrium Ventures exists to power the technology innovations that will drive us towards a healthier, more sustainable, equitable and prosperous future.
Atrium is a Venture Studio combining the bravery of a startup with the experience, reach and resources of an established business. Company-building requires quick experimentation and iteration early on, combined with the right mix of capital, human resources and market intelligence to build successful companies in the long term.
Put simply, Atrium provides management expertise, financial capital, and operational resources to entrepreneurs with ideas that align with Clarity’s mission to be the destination of choice for companies seeking to advance the world through technology.
Atrium is a Venture Studio combining the risk profile of a startup with the experience, reach and resources of an established business. Company-building requires quick experimentation and iteration early on, combined with the right mix of capital, human resources and market intelligence to build successful companies in the long term.
Put simply, Atrium provides management expertise, financial capital, and operational resources to entrepreneurs with ideas that align with Clarity’s mission to be the destination of choice for companies seeking to advance the world through technology.
Clarity is one of the world’s fastest-growing global marcomms agencies, powered by a belief in the ability of technology to change the world for the better.
We know that, in order to continue to live our mission, we need to continuously innovate from the inside out, ensuring our products and capabilities are serving the market of today and tomorrow, not yesterday.
Atrium Ventures allows us to leverage our unique position at the heart of the global technology industry to provide clients with unparalleled insights into what’s next, rapidly experimenting with, building and spinning-out new products and services
As the world was still wondering “What exactly is a SPAC?”, the question on Clarity’s mind was, “How do we guide our clients to success through a SPAC?”
Enter ChargePoint — a long-term client of Clarity’s building the world’s leading EV charging network and growing rapidly. We’d driven everything from product news and corporate announcements, to the creation of thought-leadership content, market positioning and industry commentary, and were up to the challenge of supporting their first SPAC.
Working closely with internal stakeholders, lawyers and specialist advisors, we developed a robust strategy that adhered to the strict regulations around a SPAC. Our strong media relationships enabled us to provide our most trusted journalists with news under embargo, before executing a European-wide media relations campaign to get the news out far and wide.
Interviews with major news outlets such as Reuters, The Financial Times, Handelsblatt and The Economist.
Supported merger with $2.4B valuation SPAC.
Imagine if the retail customer experience was updated in real-time; adjusting stock levels and delivering content based on human behavior interpreted with AI. That’s exactly what Advertima delivers.
Advertima is a Swiss computer vision company transforming the way retailers understand the in-store customer experience. Clarity was tasked with helping Advertima to create a messaging platform that would explain their technology and brand to international audiences.
Our strategy was simple: use the outputs of the messaging work to create a compelling narrative that would introduce them to key media with a €15m Series A funding round as the hook. However, at the last minute, an investor made a game-changing suggestion that turned the product into something far more visionary.
Redefined positioning and media strategy under a 72-hour deadline to announce Advertima’s Series A Funding Round to international media.
Established successful ongoing relationships with key media: Fortune, Forbes, TechCrunch and VentureBeat.
Currensea is a travel money debit card which enables customers to spend directly from their main bank account when abroad, without charges or fees. Launching its consumer offering in January 2020, three months before the COVID-19 pandemic shut down international travel, it had to pivot to survive. So the team created a card for small businesses who wanted to continue trading internationally as cost effectively as possible through this difficult period.
Clarity’s approach highlighted the product’s unique value add, generating awareness and leads for the company, which despite operating in the heavily affected travel sector, has not made any redundancies or put any staff on furlough, and continues to go from strength-to-strength. The campaign also made public the specific issues faced by the nation’s SMEs, showcasing Currensea as a trusted advisor for customers during a difficult time
187 SME leads generated from November to December 2020.
393% increase in impressions to Currensea’s website.
50% of Currensea’s YoY acquisition target hit in 2 months.
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