We are experts in building and managing reputation, distilling complex technologies into something your audience can understand, aligning messaging to priorities, and making sure the whole of your story becomes greater than the sum of its parts.
Most importantly though, we’ll get your business results.
Whether you’re looking to acquire new customers, dominate a new category, launch a product line or prepare your brand for exit, we can support you every step of the way. From start-ups to industry titans, we have worked with some of the most exciting B2B tech businesses in the world, and we know what success looks like.
If you want a team that is as passionate about your mission as you are, you’ve come to the right place. Nothing makes us happier than helping our clients kick ass.
“Clarity have established themselves as an extension of the Hired team, delivering fantastic media relations results and demonstrating a proactive, can-do attitude at all times.”
Director of Corporate Marketing
The team at Clarity went the extra mile to secure media coverage for our Series A announcement. We appreciated their responsiveness to meet our tech startup’s evolving needs and their dedication to helping us achieve our goals.
Co-Founder & Head of Marketing
We’ve worked with Clarity PR for a number of years and they’ve supported us through some key stages of our journey from start-up to scale-up. The team’s creative approach and strategic thinking have helped us to gain profile across our key audience bases, helping to drive sign-ups and ultimately boost our bottom line.
PR & Media Manager
Marketing and communications focused around your product alone only provides short-term value. Our tactics focus on both your product or service as well as the substance of why your business matters, going beyond just the next funding announcement or product update, providing long-term value for your reputation.
We immerse ourselves in your brand, understand your story, and build long-term strategic communications plans together that will make your reputation flourish. Then comes the tactical execution — prioritizing media relations, complemented with social media & digital marketing, content marketing and more.
Clarity is a business evolving just as rapidly as yours. We don’t stop for anyone or anything; rather we stay ahead of trends and potential obstacles, building our plans around them.
Our teams operate globally. That is: around the clock. We draw upon decades of experience from all corners of the media and communications world to ensure one thing—your success.
As the world was still wondering “What exactly is a SPAC?”, the question on Clarity’s mind was, “How do we guide our clients to success through a SPAC?”
Enter ChargePoint — a long-term client of Clarity’s building the world’s leading EV charging network and growing rapidly. We’d driven everything from product news and corporate announcements, to the creation of thought-leadership content, market positioning and industry commentary, and were up to the challenge of supporting their first SPAC.
Working closely with internal stakeholders, lawyers and specialist advisors, we developed a robust strategy that adhered to the strict regulations around a SPAC. Our strong media relationships enabled us to provide our most trusted journalists with news under embargo, before executing a European-wide media relations campaign to get the news out far and wide.
Interviews with major news outlets such as Reuters, The Financial Times, Handelsblatt and The Economist.
Supported merger with $2.4B valuation SPAC.
Imagine if the retail customer experience was updated in real-time; adjusting stock levels and delivering content based on human behavior interpreted with AI. That’s exactly what Advertima delivers.
Advertima is a Swiss computer vision company transforming the way retailers understand the in-store customer experience. Clarity was tasked with helping Advertima to create a messaging platform that would explain their technology and brand to international audiences.
Our strategy was simple: use the outputs of the messaging work to create a compelling narrative that would introduce them to key media with a €15m Series A funding round as the hook. However, at the last minute, an investor made a game-changing suggestion that turned the product into something far more visionary.
Redefined positioning and media strategy under a 72-hour deadline to announce Advertima’s Series A Funding Round to international media.
Established successful ongoing relationships with key media: Fortune, Forbes, TechCrunch and VentureBeat.
Currensea is a travel money debit card which enables customers to spend directly from their main bank account when abroad, without charges or fees. Launching its consumer offering in January 2020, three months before the COVID-19 pandemic shut down international travel, it had to pivot to survive. So the team created a card for small businesses who wanted to continue trading internationally as cost effectively as possible through this difficult period.
Clarity’s approach highlighted the product’s unique value add, generating awareness and leads for the company, which despite operating in the heavily affected travel sector, has not made any redundancies or put any staff on furlough, and continues to go from strength-to-strength. The campaign also made public the specific issues faced by the nation’s SMEs, showcasing Currensea as a trusted advisor for customers during a difficult time
187 SME leads generated from November to December 2020.
393% increase in impressions to Currensea’s website.
50% of Currensea’s YoY acquisition target hit in 2 months.
Let’s have a conversation. Your reputation establishes your relevance with customers before you ever meet them. You need a firm that can build it for you.
