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Advertima is a computer vision company transforming the way retailers understand the in-store customer experience. Their AI based platform interprets human behavior in real-time, allowing retailers to deliver timely and relevant content as well as manage stock levels and movement of goods throughout the store.

Clarity was tasked with helping Advertima to create a messaging platform that would explain their technology and brand to audiences.  

Our strategy was simple: use the outputs of the messaging  work to create a compelling narrative that would introduce them to key media with a Series A funding round.  However, at the last minute, an investor made a game-changing suggestion that turned the product into something far more visionary.  

Within 72 hours Clarity redefined the positioning and media strategy, announcing Advertima’s Series A Funding Round to media, achieving over over 30 pieces of coverage in two days.

The team at Clarity went the extra mile to secure media coverage for our Series A announcement. We appreciated their responsiveness to meet our tech startup’s evolving needs and their dedication to helping us achieve our goals.

Mario SianoCo-Founder & Head of Marketing, Advertima



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