AFTR launched a new category with its cemetery camera and app that provides 24/7 access to the gravesite of a loved one, with video and private two-way audio streaming to enable a continuing connection. The Aftr technology allows loved ones to visit virtually and ensure their headstone is being respected.
With the global death care market expected to reach over $102 billion this year, Aftr is one company that was already poised for commercial success. Amplified by the impact of COVID 19 and the fact that funerals and memorials were impossible to attend due to social distancing and interrupted travel, the need for Aftr became urgent.
Clarity launched Aftr this summer with feature stories in The Wall Street Journal, Business Insider and The New York Post introducing this breakthrough product, the first of a new category.