RAISING AWARENESS FOR BIG HEALTH
Clarity (agency of record for Big Health since 2015) was tasked with raising awareness for Big Health as a leader in the field of digital medicine. Our focus was promoting its cognitive behavioral therapy-based sleep program and app Sleepio among B2B audiences as the company’s prospects included large employers in the US and UK.
Through an aggressive media relations campaign, we built awareness for Sleepio by highlighting Big Health’s team of experts for commentary through desk-side meetings and interviews, using case studies whenever possible to illustrate successful implementation of the product, leveraging proprietary data to demonstrate the effects of poor sleep on employees and announcing funding through top tier exclusive stories.
Over the course of the campaign, we secured over 200 placements for Sleepio in outlets including CNBC, Fast Company, MedCity News, Newsweek, The Wall Street Journal, and more.