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Boku’s platform brings merchants and mobile operators together to transform 5B mobile phone subscribers into the world’s largest assembly of customers.

Company Goal:

Buy Anything with Your Phone Number

Clarity's Challenge:

7 years from Launch to IPO


When a communications relationship really works, you’re in it for the long haul. That was absolutely the case when it came to Boku, a Clarity client from its initial launch in 2009 through their IPO in 2018. Boku was one of the very first companies to take a look at the humble mobile phone, while it still flipped to open and Snake was its coolest app, and say “this is going to change the way we buy everything.”

At the time we first engaged, the Clarity team did not have specific expertise in the payments industry, and the “mobile payments” space was just getting off the ground. It was with Boku that we developed our company-wide process for creating specialized teams with deeply vertical knowledge of any industry – working from Boku’s offices on a weekly basis, training our team members to understand every nuance of the space, building relationships with and constantly engaging with industry-specific press, and closely following the movements of competitors.

Over the course of these 8 years, Clarity and Boku encountered every major success and obstacle a tech startup can imagine. From launching new products and features, to partnering with some of the world’s largest companies in Apple, Sony, Microsoft, and more, to fighting off (and eventually acquiring) our competitors – Boku and Clarity faced it all together.

The truth is, 8 years of work doesn’t lend itself well to a short “Case Study” but the length of our relationship speaks volumes about its efficacy.


  • Well over 1,000 pieces of original, earned coverage for Boku.
  • An average of nearly 150 original articles each year the Clarity team and Boku worked together.
  • Boku’s founding team appeared on every major business television show from CNBC to Fox Business.
  • Company executives gave keynote speeches at conferences from Mobile World Congress, to Money 20/20, to SXSW.
  • Boku was selected for the Wall Street Journal’s top venture-backed startups list 2 years in a row and named one of the 20 most promising companies in America by Forbes Magazine.

Selected Press



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