building advocacy for brand total

BrandTotal came to Clarity following a legal dispute with Facebook. They wanted to take an offensive approach, after feeling like their previous agency didn’t help turn the narrative around with key media. Additionally, as a newer company in the MarTech/Adtech category, they had little media awareness and wanted to raise their profile with key press and define the category “BrandTech”.

Knowing that media have an insatiable appetite for numbers, Clarity’s strategy was to  be newsmakers. We leveraged the platform’s proprietary data to create provocative, original stories that drove headlines in mainstream consumer/lifestyle publications.

Clarity leveraged compelling proprietary data from BrandTotal’s platform to tell industry specific stories to key industry and vertical press. The data have been great touch points for reporters at Adweek, Modern Retail, Digiday, and several others.