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Building trust in a volatile market

Coinfloor saw the opportunity to expand their customer
base by lobbying for regulation of cryptocurrency exchanges. Regulation builds trust and confidence for both consumers and institutional investors.

What we did

We established Coinfloor as a respected voice in the cryptocurrency space and as a model for best practice by:

  • Advising on messaging, positioning and undertaking a regulatory assessment;
  • Conducting a meeting programme with key stakeholders including HM Treasury, the FCA, Bank of England and Treasury Committee; and
  • Compiling effective evidence to a major select committee inquiry.


We secured the inclusion of Coinfloor’s CEO in a Treasury Committee Oral evidence session on Digital Currencies, and enabled Coinfloor to contribute to the Government’s Cryptoassets Taskforce, the key body determining future regulation. Both the Committee and Taskforce later issued reports which took forward many of Coinfloor’s recommendations.



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