LAUNCHING A COMPANY ON A MISSION
CarbonPay approached Clarity in 2021 ahead of the company’s launch in 2022. CarbonPay sits at the intersection of fintech and greentech, offering corporations the ability to live their CSR values and take climate action with every transaction and offset CO2. As a bootstrapped company, CarbonPay relied on Clarity to create a compelling narrative that would entice tech journalists to write, but ensure the company wasn’t associated with corporate greenwashing. Clarity’s joint US/UK effort ensured CarbonPay had tight messaging that worked in both markets and positioned the company and its founder Rory Spurway as innovators in the budding fintech ecosystem.
Clarity was able to secure a launch story in TechCrunch’s fintech newsletter, as well as coverage in Business Insider, and key fintech trade publications like PYMNTS, Tearsheet, and more!