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DIGITAL FIRST AID FOR CREST MEDICAL’S ONLINE SALES

For over 20 years Crest Medical has been a leading name in the UKFirst Aid and Medical Supplies market, providing a comprehensive range of first aid, medical and pharmaceutical products for occupational health and first aid professionals, to the retail first aid market and distributors.

Company Goal:

Crest approached Clarity for support in growing online sales for their consumer brand, First Aid Warehouse, differentiating it from its B2B offering.

Clarity's Challenge:

Building consumer awareness in a commoditized category.

Cornwall

About

Clarity conducted a deep dive to understand the user requirements and brand / product appetite, which allowed us to construct a blended approach of paid search, Shopping, and paid social to promote at a category & individual product level. We leveraged granular shopping feed management to maximise Shopping performance and made recommendations to improve CRO including  landing page updates, pricing reviews and competitor analysis.

Result

  • 34% YoY uplift in online traffic and sales
  • 30% reduction in CPA
  • Significant improvements in CRO

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