DIGITAL FIRST AID FOR CREST MEDICAL’S ONLINE SALES
For over 20 years Crest Medical has been a leading name in the UKFirst Aid and Medical Supplies market, providing a comprehensive range of first aid, medical and pharmaceutical products for occupational health and first aid professionals, to the retail first aid market and distributors.
Crest approached Clarity for support in growing online sales for their consumer brand, First Aid Warehouse, differentiating it from its B2B offering.
Building consumer awareness in a commoditized category.
Clarity conducted a deep dive to understand the user requirements and brand / product appetite, which allowed us to construct a blended approach of paid search, Shopping, and paid social to promote at a category & individual product level. We leveraged granular shopping feed management to maximise Shopping performance and made recommendations to improve CRO including landing page updates, pricing reviews and competitor analysis.
- 34% YoY uplift in online traffic and sales
- 30% reduction in CPA
- Significant improvements in CRO