ELEVEN JAMES
Subscription-based rentals of luxury watches
Company Goal:
Debut curated collections at time of site re-launch
Clarity's Challenge:
Secure coverage across lifestyle and fashion publications
About
Eleven James, a luxury watch rental subscription service, brought on Clarity PR for the relaunch of its platform and the debut of its curated collections. Already on the industry radar, Eleven James need Clarity to reinvigorate the brand messaging and show how the company had evolved since its last media push.
In a heavily media-relations focused campaign, Clarity utilized all angles of the launch to appeal to a wide audience. To maximize coverage, Clarity integrated the brand story with the business story, which allowed us to penetrate business, fashion/style, luxury, and watch trade publications. Additionally, Clarity arranged briefings between Eleven James’ executives and top-tier targets.
Results
- Within 6 months, the Clarity team secured coverage in business and fashion publications, including a feature story in the print edition of the New York Times
- The total UVPM of print and online coverage exceeded 500 million
Selected Press
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