EXTREME REACH

Video advertising workflow, asset management and talent rights management technology

Company Goal:

To deliver ads to every screen and device on time and in perfect quality

Clarity's Challenge:

Raise awareness and reputation for Extreme Reach’s suite of technology solutions

About

Extreme Reach, who provides workflow solutions for video advertising as well as rights management for commercial talent,  brought Clarity on board to raise the company’s profile among audiences including advertisers, agencies and production houses.

Clarity’s aggressive media relations program for Extreme Reach has followed a problem/solution format, highlighting how their technology eases  major pain points of digital asset management and  inefficiencies that persisted, even with the move to digital. For example, Clarity works with Extreme Reach each year to publicize how the company plays a critical role in the Super Bowl, handling over 70 percent of the ads appearing during the game.

Clarity has also collaborated with Extreme Reach to create a series of quarterly video advertising benchmark reports that share metrics from the company’s platform and provide insights on trends in the industry. Not only do these reports receive coverage on the day of release, they continue to serve as a reference source long after.

Results

• Clarity drove a 542% increase in media exposure for Extreme Reach in 2018

• In addition to quantity, Clarity has grown the quality of coverage, with more prominent placement in increasingly influential outlets.

• The Extreme Reach Video Benchmarks continue to be cited by third parties long after the original publication.