As one of the pioneers of digital skills training, General Assembly turned to Clarity for its initial launch and ongoing communications. Clarity advised on strategy through the company’s growth and, ultimately, its acquisition by Adecco in 2018.
Clarity led the corporate press office for GA, spearheading initiatives including its New York campus opening, funding announcements, local market expansion, creation of scholarship funds and proactive response to timely industry news. Clarity also advised on the creation of white papers and data trend reports to be leveraged for media. Clarity ensured that GA’s co-founders were top of mind with key press in the business and technology sectors and secured coverage in WSJ, The New York Times, Fast Company, NPR, CNBC Squawk Box, New York Observer, Business Insider, Inc., Crain’s New York Business and more. Clarity also secured co-founder speaking opportunities at the likes of Fortune Brainstorm Tech, The Economist’s Higher Education Forum, Slush and SXSW.