The Challenge
Clarity was tasked with raising awareness for global vacation rental platform HomeToGo in the U.S.
Our Solution
The campaign centered around working closely with the internal team to develop assets and tap into timely news hooks like the U.S. presidential election and premieres of popular TV shows like Game of Thrones, among others.
The team secured top-tier media coverage across national, consumer/lifestyle and travel verticals. Data stories landed media coverage in outlets such as USA Today, TIME, Fox Business News, Fortune, Business Insider and more.
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