Creating a website that supports the futuristic VR training platform Immerse provides, while supporting ongoing digital marketing
Immerse’s platform supports dynamic virtual reality training and assessment scenarios for business, enabling interaction with objects and other participants. Each of these interactions is captured to provide detailed reporting and analytics, for post training reviews. The big aim of the project was to move the focus from an individual one-off product solution, to a platform based, licenses SaaS solution.
Immerse came to us with a website already built, although one with a few functionality flaws on the backend, and in need of a website refresh that emulated the cutting edge technology service Immerse were offering to support future digital marketing and revenue growth.
One of the key aims of this project was a clarification of the technology and service Immerse provide. As a result the UX, content and design, all had to reflect the change in message, to ensure target user personas were clear on Immerse’s offering. It was also essential to ensure that the website look and feel clearly aligned with the futuristic service that Immerse provides.
UX & design
With Immerse already having defined brand guidelines, the 93digital team focused on creating a website that feels modern, clean, sleek and innovative, all while being reflective of the pioneering technology the company is offering.
Content migration & development
Another key feature of the project was content migration of old posts. As the old site used a defunct page builder, this made migration more tricky for our developers. Nonetheless, we focused on getting the content over.
The web development team also worked on broadly streamlining the backend and removing unnecessary plugins to make the site faster and functionally easier for editors and admins.
The project timing also coincided with the release of a new editor for WordPress, Gutenberg, and so was one of our first projects to use it!
In order to keep the focus firmly on driving leads, the website was also integrated with Zoho CRM, and email/marketing automation platform, HubSpot.
- A website designed for different user personas
- ZoHo CRM integration
- HubSpot integration
- Clearing out unnecessary plugins