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The Clarity SF team worked with Looker (acquired by Google for $2.6 Billion) to establish positioning and messaging ahead of a launch out of stealth. We spent weeks together exploring the platform and developing language that made their new query language (LookML) as approachable to mainstream press as BI experts.


Our team arranged pre-briefings face-to-face with top- tier technology press and developer-focused press. Our outreach during that period generated 15+ articles at launch and led to another 25+ articles at Series A raise.

After this launch alone, feedback from the Looker team was that the coverage filled their BD pipeline to bursting with qualified leads.



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