The Clarity SF team worked with Looker (acquired by Google for $2.6 Billion) to establish positioning and messaging ahead of a launch out of stealth. We spent weeks together exploring the platform and developing language that made their new query language (LookML) as approachable to mainstream press as BI experts.
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Our team arranged pre-briefings face-to-face with top- tier technology press and developer-focused press. Our outreach during that period generated 15+ articles at launch and led to another 25+ articles at Series A raise.
After this launch alone, feedback from the Looker team was that the coverage filled their BD pipeline to bursting with qualified leads.
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