Loqate is the world’s most trusted data specialist in location intelligence for businesses of all sizes and sectors. Everyone in the world has their ‘somewhere’, our job is to locate it, so everyone has the same opportunity to be reached.
Company Goal:
Dominate B2B Location Data
Clarity's Challenge:
Break through Black Friday
About
Cutting through the noise during the stretch from Black Friday to Cyber Monday is almost as challenging and stressful as actually shopping during that weekend. But, when Loquate challenged the Clarity London team to do just that, we didn’t flinch. Over the course of 2 months leading into Black Friday, Clarity and Loquate developed what would be known as the award-winning “Golden Quarter” campaign. Understanding that media outlets would be cranking out retail analysis articles fast and furious during this weekend, Clarity turned Loquate into *the* go-to resource for any media outlet looking for shopping data and expert analysis.
In addition to creating a series of stories based on PCA’s real-time ecommerce data, the PCA Predict team actually spent Black Friday at the Clarity London offices, which were converted into a non-stop News Room, serving up live data to hundreds of journalists as Black Friday and Cyber Monday evolved.
To say that the Golden Quarter campaign was a success would be an understatement. The fantastic results the team achieved were recognised at group-level and several customers got in touch to request our bespoke data reports, which has supported our sales and customer delivery teams in strengthening key relationships. Not only did we generate wall-to-wall media coverage in the most influential media outlets in the country, but we also saw a 29% increase in new business between October and January when compared to the year before.
Results
- 466 pieces of coverage with over five billion readers/viewers reached.
- BBC coverage of Black Friday shopping trends, Financial Times coverage of online Christmas traffic, and Forbes coverage of PCA Predict as an up and coming SME to watch in 2018.
- 29% increase in new business for Loqate.
- Spike in bespoke report requests from their customers.
- Clarity’s campaign won B2B Marketing Award for Best Use of Public Relations & finalist in PR Week's B2B Campaign award.
Selected Press
Black Friday sales rise in UK despite fewer shoppers on high street
Online retailers attract bulk of spending with John Lewis reporting its busiest ever single hour of website sales
Black Friday sales bonanza set for record
The number of payment card sales is already up on last year, but some retailers have shunned the event.
Counting up the cost of failed deliveries
Chris Boaz, head of marketing at PCA Predict, on the real impact of delivery failures and how to avoid them in 2018 and beyond.
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