Mine is a data protection company that allows consumers to see where their data is online and take control of it. Clarity was tasked with launching them across UK, US, France & Germany.
We created a high-impact integrated PR, influencer and organic social campaign based around consumer research into attitudes to drive brand awareness, supported by a micro-influencer campaign to drive sign-ups.
The campaign drove new sign-ups in these key markets and our press created a call to action for social users to join immediately and share their results with friends.In total, Mine saw 10k sign-ups within three days of launch and 51k sign-ups over the course of the campaign.
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