Driving public sector sales through thought
Through our network and expertise, we helped to establish NetApp in the UK public sector, understand its government customers better and generate sales conversations and opportunities
What We Did
We developed a targeted plan to raise awareness of NetApp, and position them as a thought leader with expertise in using hybrid cloud to help solve big challenges facing the government.
- Helped NetApp teams better appreciate the trends and themes underpinning digital transformation and cloud adoption across the public sector, including within the complex healthcare system
- Created new NetApp-branded content for marketing and sales teams, including White Papers and blog content
- Organised a roundtable on AI and health with leading government and industry speakers, through the Health Tech Alliance, an organisation we set up and run, with an accompanying report setting out recommendations for government and the NHS.
- Grew the campaign into other European markets using our network in France & Germany
- NetApp has become an influential thought leader in the health tech space, particularly AI., with a range of senior-level NHS contacts
- NetApp experienced a surge in leads from across the UK health system
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