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On Spec is a New York based venture studio that develops and accelerates innovative consumer brands and products.


Within On Spec, Clarity launched e-mobility brand SWFT, which sells e-mobility products like mopeds and e-bikes with global retailer Best Buy. Clarity also built brand awareness through top tier media coverage for science backed company Happi that creates air purifiers.

Clarity launched SWFT in the U.S. by generating unique storylines focused on the brands origin story, timely cultural moments and the company’s raise of a $10M seed round.

Leveraging SWFT and Happi’s products and co-founders, we secured media interest across consumer media from women’s interest to men’s interest and beauty.



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As a global full service agency, our services reach far and wide. Wondering what type of projects we take on, alongside budgets and timelines? Find more information on our Service and Sector pages.