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Owl Labs: Launching a new product via an in-depth media relations campaign

The Challenge

Agency of Record for Owl Labs, Clarity was recently tasked by the client to secure press around the launch of its newest product, the Meeting Owl Pro.

Our Solution

Clarity also focused on Owl Labs reports and event activations. An in-depth media relations program was created to secure top tier placements and on-site press meetings at events and trade shows.

The Results

We have secured 100+ stories for Owl Labs, with over 2.3 billion media impressions since we began working with them. In addition, since working with Clarity, the company has seen a 41% increase in sales, a 60% rise in website traffic and 120% spike in engagement, and a 71% increase in order value - all without any increase in digital ad spend or lead generation efforts. 

As a result of Clarity’s success in the US, Owl Labs has recently expanded its engagement with the team to the UK office for European communications. 



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