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Peach & Lily offers innovative and high-quality Korean beauty products, using natural ingredients and Korean skincare technologies to heal and transform skin from the inside out

Company Goal:

Increase awareness of the company’s innovative, data-driven approach to skincare and highlight its rapid business growth; Elevate reputation of CEO Alicia Yoon as a thought-leader and entrepreneur

Clarity's Challenge:

Generate coverage focusing on Peach & Lily as a dynamic and growing business


To complement Peach & Lily’s consistent coverage in beauty media, founder Alicia Yoon hired Clarity to tell the world about the company’s innovative, data-driven approach and rapid business growth.

Clarity focused on journalists covering the intersection of business, technology and lifestyle and collaborated with Peach & Lily on a series of media events at the company’s headquarters.  There, we provided ample time for journalists to meet with Alicia Yoon and experience authentic Korean beauty treatments with some mandatory instagrammable moments! Intro meetings opened the door to personalized conversations and treatment programs.

In addition to securing top tier media coverage, the campaign drew the attention of top tier VCs. While Peach & Lily was not actively fundraising at that moment, incoming inquiries from potential investors provided solid evidence that the strategy was working.


  • Major stories in Bloomberg, Allure, USA Today, Business Insider and Glossy with a guest spot on Cheddar for founder Alicia Yoon
  • Increased interest in the company from the VC community
  • Reached over 100 million readers

Selected Press



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