Peach & Lily
Peach & Lily offers innovative and high-quality Korean beauty products, using natural ingredients and Korean skincare technologies to heal and transform skin from the inside out
Company Goal:
Increase awareness of the company’s innovative, data-driven approach to skincare and highlight its rapid business growth; Elevate reputation of CEO Alicia Yoon as a thought-leader and entrepreneur
Clarity's Challenge:
Generate coverage focusing on Peach & Lily as a dynamic and growing business
About
To complement Peach & Lily’s consistent coverage in beauty media, founder Alicia Yoon hired Clarity to tell the world about the company’s innovative, data-driven approach and rapid business growth.
Clarity focused on journalists covering the intersection of business, technology and lifestyle and collaborated with Peach & Lily on a series of media events at the company’s headquarters. There, we provided ample time for journalists to meet with Alicia Yoon and experience authentic Korean beauty treatments with some mandatory instagrammable moments! Intro meetings opened the door to personalized conversations and treatment programs.
In addition to securing top tier media coverage, the campaign drew the attention of top tier VCs. While Peach & Lily was not actively fundraising at that moment, incoming inquiries from potential investors provided solid evidence that the strategy was working.
Results
- Major stories in Bloomberg, Allure, USA Today, Business Insider and Glossy with a guest spot on Cheddar for founder Alicia Yoon
- Increased interest in the company from the VC community
- Reached over 100 million readers
Selected Press
Snail Slime and Bee Venom Are K-Beauty’s Secrets to U.S. Success
Yoon’s was the first company to introduce Korean brands to several major retailers, including QVC, Macy’s, and Sephora. Peach & Lily had about $30 million in sales in 2018, Yoon says; she expects double-digit growth in 2019.
K-Beauty Brand Peach & Lily Introduces New Products at NY Pop-up
K-beauty company Peach & Lily created an immersive skincare experience with the launch of its pop-up series in New York City. The interactive concept comes as the company looks to introduce new products. Peach & Lily's founder and CEO Alicia Yoon joined Cheddar to talk about catering to its customers and its expansion into Ulta nationwide.
Why It Took K-Beauty Retailer Peach & Lily 6 Years to Launch Its Own Products
The Korean skincare brand’s offerings have been wildly successful, but it took a lot of work by founder and CEO Alicia Yoon to get there.
Is Korean skin care the future of beauty?
People are either obsessed with Korean skin care or never heard of it. Why Alicia Yoon, founder of K-beauty upstart Peach & Lily, thinks that's a good sign.
22 pieces of career advice you're bound to get from business school, according to successful MBA graduates
Founder and CEO of Peach and Lily and graduate of Harvard Business School Alicia Yoon talks about controlling your destiny
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