Peach & Lily is an emerging Korean skincare brand celebrated for being 100% Worry-Free: clean, clinically effective, safe for sensitive skin, vegan, sustainable, and cruelty-free.
Peach & Lily came to Clarity to help them with their launch and create a profile for them as a leader within the emerging K-beauty space.
Clarity deployed a combination of media relations and thought leadership tactics to drive awareness and coverage. Media were offered facials to familiarize them with the product and generate first-person stories and reviews. We also promoted founder Alicia Yoon as a thought leader through contributed content and one-on-one interviews.
Clarity secured dozens of substantive stories in top-tier consumer and business media from Bloomberg Businessweek to InStyle which increased sales and helped attract the attention of key influencers and retailers like CVS and Sephora.