SMART VALOR
SMART VALOR is a business with big ambitions. It is aiming to democratise investing with a borderless, blockchain-powered platform open to anyone. Headquartered in Switzerland, the company is in the process of launching a ‘crypto-bank’ in the shape of a decentralised marketplace for tokenised investments, backed by secure custody for crypto assets.
Company Goal:
Lead the tokenized investment revolution
Clarity's Challenge:
Crown the ‘Bitcoin Queen of the Crypto Valley’
About
Preparing a company for an Initial Coin Offering (ICO) can be a challenge, especially when the company only has an MVP and a limited track record. For SMART VALOR Clarity needed to build credibility and brand visibility within banking, fintech and tech circles, as well as understand the hype among the crypto community ahead of its product rollout and public crowdsale.
We sensed the potential of the company’s CEO Olga Feldmeier and looked to establish her as a global voice on bitcoin, blockchain and fintech in general.
We rooted the campaign in a comprehensive content strategy built on informative advice and engaging thought leadership. With her credentials established, we then gave Olga Feldmeier the moniker the ‘Bitcoin Queen of the Crypto Valley’ and secured a host of high profile print and broadcast opportunities where she commented on everything from the price of bitcoin to the growth of female CEOs in tech companies and the ongoing economic implications of collapse of the Soviet Empire.
We also tracked breaking stories which we considered would give Olga the opportunity to add her unique and insightful perspective. We also leveraged Olga’s attendance at a series of events including Consensus 2018, Money 2020 and Blockchain Summit to generate broadcast opportunities.
The campaign paid off handsomely. Within two months Olga was seen as a major innovator and thought leader in the fintech/crypto world and was featured in major broadcasters/print titles/websites such as CNN, Business Insider and Forbes.
Results
- 139 media hits in 6 months, reaching an audience of 3.9 billion
- Broadcast interviews and profiles with international media such as CNN, Business Insider, Daily Express, Reuters, Coin Telegraph, IBT and Forbes
- Tier-one attendees at SMART VALOR’s Crypto Summit from media including The Economist, Bitcoinist and Crowdfund Insider.
- CEO speaking placements at Consensus 2018, Money 2020 and Blockchain Summit
- An upwards surge in monthly website traffic from 5,000 to 200,000 (March 2018)
Selected Press
olga-feldmeier-ceo-smart-valor-icos - CNNMoney Switzerland
Smart Valor CEO Olga Feldmeier welcomes the new guidelines issued by the FINMA on initial coin offerings. She feels the Swiss financial regulator follows a balanced approach, which will promote the development of the blockchain industry in Switzerland. The country has the potential to become one of the major hubs in the world along with London and Singapore.
Q&A With Olga Feldmeier, Cryptoqueen And CEO, Smart Valor
In the crypto community, Olga Feldmeier is known as the 'queen of crypto valley', the so-called emulator of Silicon Valley based in Zug, Switzerland. She talks exclusively to Forbes about her evolution from Soviet Union multitasker to crypto royalty.
Smart Valor: Switzerland on the Way to Becoming a Leading Hub for Blockchain Innovation
Press Release Switzerland's Economic Minister, Johann Schneider-Ammann, announced last month that the nation's focus on crypto should move beyond the Crypto Valley and should now refer to the entire country as a 'Crypto Nation'. This was a demonstration...
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