Sony Innovation Fund lends its considerable technical expertise, partner networks, and global presence to transformational companies shaping the future of business, entertainment and society.
As part of our ongoing work with Sony Innovation Fund, Clarity was tasked with helping our client to announce a joint new fund by Daiwa Securities to a global audience, while also stressing the unique structure of a joint corporate fund that is raising outside capital.
Clarity built a campaign focused on pre-briefing reporters in the US and globally, building a campaign that focused on initial top-tier coverage as well as post announcement momentum via earned and social media.
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