Tempow is building products that push the limits of Bluetooth, including a Bluetooth protocol that enables a mobile phone to connect to multiple speakers and headphones at once.
Company Goal:
Build the Dolby Labs of Bluetooth
Clarity's Challenge:
Paint a hardware vision using only software
About
Led by one of the most energetic, engaging, and hardest hustling young startup CEO’s in the world, Vincent Nallathamby, a small team of engineers out of Paris embarked on a mission tech giants long ago abandoned: unlocking the true potential of the Bluetooth protocol.
Few people think about it when pairing their phones to earbuds or a home speaker system, but Bluetooth is an incredibly powerful piece of software that can be used for so much more than “connect device A to device B”. Back in 2016, Vincent and the team at Tempow took this misunderstood piece of tech under their wing and built the Tempow Audio Protocol (TAP) with the initial application of allowing one phone create a surround sound system with any number of speakers from any 3rd party brand.
This test case proved incredibly fruitful when they caught the eye of Motorola and became one of the showstopping features for the Moto X4, unveiled at IFA 2017.
This was where the Clarity team came in – Tempow needed to leverage this opportunity to make big splash at IFA while still respecting the highly secretive unveiling of the X4. It was a great problem for a startup to have, but fraught with peril. At such an early stage, mishandling this launch could mean disaster.
Clarity worked closely with both Tempow and Motorola to develop a strategy that would allow high-value press to get a preview of the Tempow features on the new X4 for 24 hours ahead of the big unveiling. As a result of Clarity’s efforts, the Tempow team met with some of the world’s top journalists and, in addition to getting incredible coverage, won 3 different awards at the show.
Results
- 40 pieces of original press coverage in under 24 hours at Europe's largest tech show
- 3 "Best in Show" awards for Tempow software at a show largely dominated by hardware
- Created necessary buzz to push forward the company's efforts to raise their series A
- Led to long-lasting relationships with tech press, leading to ongoing coverage for future TAP iterations
Selected Press
The Moto X4 has Alexa and a multi-device music streaming feature
LG’s V30 is clearly the most hyped handset at this year’s IFA, but Motorola’s got a surprise contender for the most interesting. While the Lenovo-owned company is clearly pumping most of its resources into its Z line of modular flagships, its return to the mid-range X line actually packs a co…
Want to make your dumb Bluetooth speakers smart? This could be the answer
Alexa, time to get with the Bluetooth program.
Tempow raises $4 million to let you stream on multiple Bluetooth speakers at once
Tempow, a company that’s developing a new protocol to improve Bluetooth, announced it has raised $4 million in a series A round of funding led by Balderton Capital, with participation from C4 Ventures. Founded out of Paris in 2016, Tempow is seeking to bring one of the key benefits of Wi-Fi-connected speakers to the Bluetooth world. …
The Moto X4 streams to 4 Bluetooth devices: Here’s how
The Moto X4 has plenty of features, but the most interesting might be an enhancement of a wireless technology we now take for granted: Bluetooth. Motorola’s new smartphone is the first to lau…
Moto X4 wants to be your Goldilocks phone
Moto makes another bid to be your Goldilocks phone.
Moto X4 è il primo smartphone che si può connettere a 4 accessori bluetooth contemporaneamente - Wired
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TAP TV turns any Bluetooth speakers into surround sound systems
Tempow TV has introduced a new Bluetooth audio protocol it calls Tempow Audio Profile (TAP) TV. This new protocol is available to any manufacturer that wants to integrate it into Bluetooth-enabled …
Home theater audio becomes an unlikely new entertainment battleground | ZDNet
Living room audio has long been an afterthought -- marketed as a way to enhance the anemic output of flat screens. But the promise of voice agent control has attracted companies from diverse corners to engage in a war for the television.
Tempow's multi-speaker Bluetooth tech on the Keecker Android robot teases big connected-home ambitions
Last year at IFA we took a look at the then-new Moto X4, checking out (among other features) its Wireless Sound System from Tempow, allowing it to... by Stephen Schenck in Android TV, News, Smart Home
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