ThirdLove is an innovative bra and underwear brand that believes fit should come first.
The Challenge
Clarity worked with ThirdLove to distinguish the brand from others in the intimates space and elevate co-founder/co-CEO Heidi Zak’s profile as a definitive voice in direct-to-consumer with deep understanding of how to leverage consumer insights that drive product adoption.
Additionally, Clarity worked the team to build awareness and momentum for the company through the launch of several new products including the New Nakeds, nursing line, Fit Finder 2.0 and loungewear collection.
Our Solution
Clarity led strategy for several product launches earning placement with lifestyle and business press including Today, Apparel News, Fast Company, Digital Trends, along with timely holiday features in Good Housekeeping and Business Insider.
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