Trilith Studios (formerly Pinewood Atlanta Studios) is a Georgia-based production facility - long home to blockbuster films like the Avengers movies - featuring a 935-acre master development that includes not only the studio but a newly built 235-acre, European-inspired town, complete with its own houses, restaurants and schools.
With conversations about production halting due to COVID-19 happening daily, Clarity identified opportunities for Frank Patterson, President and CEO of Trilith Studios, to provide commentary and become a source for media who were looking for a studio executive’s perspective on the matter. Initially, Clarity secured briefings/coverage in the likes of the Associated Press and Variety.
As a second coverage wave, Clarity worked with Trilith Studios to create a campaign regarding its established safety protocols. Clarity coordinated with other studio partners/vendors and led embargoed outreach to drive the traction on announcement day. Coverage included Cheddar, CNBC, Deadline, TechCrunch, The Hollywood Reporter and The Wall Street Journal.