Visto is a technology company dedicated to bringing transparency, interoperability, and accountability to digital advertising.
Gain recognition as a forward-thinking ad tech company following a major rebrand and repositioning
Reposition Visto (formerly Collective) and showcase the company’s platform as the solution to issues of transparency in digital advertising
Visto came to Clarity following bold changes within the company that was still, at the time, known as Collective. With the knowledge that transparency in digital advertising would soon be an industry rallying cry, CEO Kerry Bianchi steered the company in a new direction and turned the 11-year-old ad network media business into a forward-thinking technology company committed to bringing simplicity, transparency, and efficiency to digital marketing.
Clarity worked in partnership with the internal marketing team to completely redefine the company and develop new messaging that would reflect the value proposition of their platform, the Visto™ Enterprise Ad Hub.
Both before and after introducing the vendor-neutral platform to the ad and marketing tech community, Clarity played a vital role as trusted advisor, providing counsel on both internal and external communications following the rebrand.
Clarity executed a highly content-driven campaign for the company while also putting the dynamic CEO in the spotlight. Through bylined articles, reports, white papers and speaking engagements, we successfully established the company as one leading the charge of transparency in programmatic advertising.
- Secured editorial coverage in major business publications and advertising trades
- Spearheaded a successful executive positioning program for CEO Kerry Bianchi that included a regular Forbes contributorship and numerous award wins as well as podcast appearances and event speaking opportunities
- Secured honors for the company and platform including placement on the Drexel Analytics 50 as well as the short lists for The Drum's Digital Trading Awards, The Digiday Awards and the Best in SaaS awards
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The advertising and marketing industries are currently facing two seemingly contradictory problems. First, there’s the confusion of “too many,” the result of a vendor ecosystem that has grown at an unbelievable pace.
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Podcast: Kerry Bianchi On The Shift From Service To Software | AdExchanger
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Kerry Bianchi, president and CEO of Visto, formerly Collective. Bianchi has overseen a major transition of the company since taking the helm from founder Joe Apprendi one year ago. That transition includes a sale of the legacy managed services business.... Continue reading »
Multi-platform strategy a must for best programmatic ROI, suggests study | Mobile Marketing Magazine
The optimal programmatic media buying strategy requires multiple partners, with multi-vendor supply path optimisation resulting in tenfold improvements in key areas, according to a new study by ad tech provider Visto . With an estimated 80 per cent of digital ad placements now purchased via programmatic exchanges, advertisers looking to get the best performance while not over-complicating their ad tech stack are looking for every advantage they can get. Visto's study attempted to quantify price, performance and quaity variations across formats, buying platforms and methods, even when targeting the same publishers and using the same tactics, just through different partners. Leveraging the multi-platform optimisation (MPO) tool from its Enterprise Ad Hub, the company compared campaigns that were run...