Skip To Main ContentClarity Global

what3words is the easiest way to describe any precise location. Every 3 metre (10ft) square in the world has been given a unique address made of 3 random words. what3words addresses are precise, enabling them to specify building entrances, unlike a street address which identifies an entire building. 

The Challenge

What3Words tasked Clarity to /// with their nifty system to split the world into exact 57 trillion 3m x 3m squares, each with its own 3-word address.

Our Solution

We partnered What3Words with AirBnb to get the 3x3 for a Yurt in Mongolia that moves multiple times a year, has no street address, and is only accessible after a 3 day trek via reindeer.

Clarity used the Airbnb story to meet with the world’s top press, critical to what3words’ mission: automotive, smart cities,  logistics and hit their goal of local and global travel PR.



Looking for a partner to help you reach your goals? We’d love to hear from you.

As a global full service agency, our services reach far and wide. Wondering what type of projects we take on, alongside budgets and timelines? Find more information on our Service and Sector pages.