In 2020, Zoom was one of the handful of brands dominating conversation seemingly overnight. Meeting their newfound success promised to be a massive communications challenge, and that's when Clarity Amsterdam stepped up to the plate.
Our team streamlined Zoom's PR and communications approach in the Netherlands, managing the sensitive and constantly evolving public sentiment whilst maximizing the results of our communications programs.
We implemented media training for their local spokespeople to get them ready for the sudden influx of attention, all while building relationships with key journalists. Perhaps most importantly: we helped Zoom to tell their story at a time when all the world had their eyes on them, demonstrating the amazing power of connectivity.
12
tier 1 interviews in 2020
230M
Total earned publications over 230M reach
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