One of the fastest growing fitness franchises in the world, F45 engaged with Clarity to drive franchise sales and member sign-ups through earned media.

To do this, we called a communications reset:
– Creating a messaging framework and a powerful media narrative
– Identifying and training key spokespeople on those messages (getting them ready for the press opportunities that were to come flying in)

And integrated with F45’s in-house marketing team to track the business impact of our work

  • 15 hour-long briefings for Monzo’s CEO with top-tier outlets.
  • 30+ pieces of US and international coverage for Monzo’s stateside launch.