Amongst all the noise of the consumer technology landscape, it takes more than an incredible product to stand out. We have worked with some incredible B2C and B2B2C brands to drive fiercely loyal followings, generate exceptional sales figures and create new categories – and we’ve learnt a lot on the way. So if you’re looking for a team of co-pilots to help you navigate the crowded world of consumer tech, then you’ve come to the right place.
Our team is adept at figuring out how to make consumers really care, first crafting a sound strategy and then identifying the right tactics for you; whether that’s influencer campaigns, event activations, earned media, SEO and paid, or a program to educate the market or win awards.
Whatever space you’re in – from gaming to baby monitors, media services to consumer electronics – you won’t find a team prouder than us to help you take your rightful place as a true market leader.
“Clarity packs a great mix of creativity and PR expertise; They have quickly embraced our brand positioning and portfolio of products and services and presented a strong content and PR plan to help us gain awareness amongst our key audiences. The team is very dedicated, pro-active and constantly looks for new ideas and opportunities to elevate our brand.”
Head of Marketing
“We needed a PR agency that could jump in straight away and act as an extension of our team to help launch our consumer product in a way that would drive as many users as possible. As a boutique agency, Clarity just gets startups like Mine because they truly have the heart of a startup – they got what we wanted, put a truly measurable strategy in place and were never afraid to give us the honest truth when need be.”
CEO & Co-founder
“From strategy and ideation to execution, Clarity has been with us every step of the way, helping us build a quality profile for our business and diligently managing all aspects of communications for our fast-growing company.”
CEO
We employ a proven hybrid approach to reach consumer tech success, prioritizing our outreach between two key groups—the consumers that will be the catalyst for sales, and the business stakeholders that will drive product distribution.
Our plans are never one-size-fits-all – we’re an agency that’s nimble, with creativity at our core. We help you think outside the box, identifying the audiences that will really move the needle for you, executing creative campaigns to reach them and, importantly, measuring their value.
Clarity’s worldwide reach enables us to think globally behind every strategic decision we make with you, yet we are still set up to make you our priority, bringing the same personal client service you would expect from a boutique-sized team.
Proper is a sleep wellness company that combines access to expert sleep coaching with a line of blended formulations to help foster sleep. Clarity created a robust communications strategy to support the company’s launch in 2020.
Our team immersed in the brand immediately, in order to absorb messaging and priorities as we crafted their bespoke narrative. Our earned media engagement strategy was thoroughly integrated with our plans for executive positioning and thought leadership, leveraging their medical experts at hand to further separate Proper from the rest of the pack.
Building on our traction from the funding news, we continued the momentum with a swift pivot to target consumer and tech/business press coverage, which we delivered in short order. Overall, the client was very impressed with our team’s deft approach.
Established ongoing relationships with key tech and consumer press.
Drove coverage in top press, including People Magazine, The Today Show, and more.
For Women’s History Month, Clarity worked with Mirza to create a multi-pronged campaign highlighting the motherhood penalty women across the US face. We told the story through our ‘Rolling the Dice’ whitepaper that lived on Mirza’s website, positioning Mirza as thought leaders whilst driving awareness of their new tool for consumers and employers.
The campaign reached our audience at multiple touch points.
Influencer relations with targeted micro-influencers resulting in x1 influencer landing 44K views, 5K Likes & 300+ shares
Media stories including a Mirza owned feature in Forbes and a briefing with the Parenting Editor at the New York Times
Webinar series with 220+ registrations for their very first event
FitTrack, the health management co., wanted to steadily build up its brand narrative, whilst still pushing product.
In the first quarter of our partnership we landed 28 pieces of meaningful press coverage for FitTrack doing just that. Here’s how:
Meaningful Creative: With moms being a key audience, we surveyed moms and moms-to-be finding that 1 in 5 are rarely asked how they are doing, so we partnered with Postpartum Support Int’l to donate $1 for every person who pledged to ask mom how she is. The campaign spoke directly to our target audience by supporting an issue many of them experienced first hand. An NBC journalist on maternity leave even shared it on her personal Instagram account.
Product Reviews in the Right Places: From inclusion in Mother’s and Father’s Day Gift Guides to Best Bathroom Scale round ups, we delivered a consistent cadence of positive press reviews in publications we know our audience reads to highlight how the products could work for them.
Landed 28 pieces of meaningful press coverage for FitTrack
Featured on Well and Good, Reader’s Digest, Parents Magazine and more.
Let’s have a conversation. Your reputation establishes your relevance with customers before you ever meet them. You need a firm that can build it for you.
