News

We are thrilled to announce Thomas Cordes as our managing director of the Benelux region. He will be based in Amsterdam, an outstanding addition to Clarity’s European leadership team. 

Thomas has years of excellent corporate experience with some of the top international agencies and technology companies in the world. He began his career as a journalist and went on to lead content marketing at LVB Networks. He moved on to leadership positions at Winkelman Van Hessen, then Omnicom/Porter Novelli and most recently, Edelman. …

The sale last week of our client, Moonbug Entertainment, to a Blackstone-backed media company, is another significant indicator of the way the entertainment industry is changing, and why the LA publicity establishment is largely ill-equipped to deal with it.  

Moonbug is nothing short of a phenomenon. If you don’t know the company, the chances are that you are aware of its children’s entertainment properties, including CoComelon and Blippi. What is most extraordinary about these two properties in particular is that neither has ever been broadcast on linear TV in the United States.…

Authored by Billy Stone, Content Intern

Autumn is undoubtedly the dark horse of the seasons – the reminiscent charm of Halloween and cozy nights are silver linings of colder conditions, as we’re swiftly pulled away from summer.

Now in the deep end of ‘Spooky Season’, your fears are likely to have moved away from ghosts in the night, instead maybe onto the prospect of a new job, career or the future.

As the debt-ravaged contestants of Squid Game have been shoved into our eyeline over the previous few months, they served up a following dose of what Black Mirror had previously given us – a gloomy glimpse into the future.…

Bringing together some of the brightest SEO brains across the UK, BrightonSEO is a staple event for the industry taking place twice a year. So, it’s no surprise that we ventured down to the event last month to hear from the huge range of speakers.

It’s in October that you begin to feel the change in seasons. It’s now when we think through our summer to winter closet swap strategy. I hate to see summer go and you can bet I’ll be wearing my sandals until the snow flies! 

In autumn our thoughts turn to pumpkin spice lattes, Hallowe’en and the coming of winter. Autumn heralds the darkest part of the year. It’s also in October when you may begin to feel the effects of seasonal change.…

8 executives share their insights

The call for more diversity, the fight against inequality, it is not new. What we do see is that the debate is becoming more frequent and intense. In other words, more and more people want a more diverse and inclusive society. What do we see of this in the business world? Does it reflect these changes, or are there still steps to be taken? In honor of Netherlands Diversity Day, our Amsterdam team spoke with our clients around this topic to get their insights.…

The climate news is a bit depressing of late, isn’t it?

On the back of several high profile natural disasters – from record breaking temperatures and forest fires across North America and Europe this summer, to flooding in New York City and an earthquake in Haiti – it seems that there is no end to alarming news about the state of the planet and the necessity for us all to do our bit to help slow down global warming and prevent a climate catastrophe. …

Agency types are forever in a scramble to ‘differentiate’. In our eyes, there’s no cookie cutter, and our uniqueness is easily quantifiable & plain to see.

However, I often think Agencies are like goths or EMOs – all individually different from the surrounding pack, yet share common themes that reflect a genre. Of course, the truth is, that to everyone outside agencyland, we all look the same! PR, marketing, digital, content, measurement, performance, advertising, media…all nuanced bands of rockstars that clients would love to see playing in harmony!…

In 2017, Apple announced its intention to roll out Intelligent Tracking Prevention (ITP), which first rolled out in September that year. In doing so, Apple sent a clear message to big tech that changes needed to be made in the way that user data was used for the benefit of profit.

Since then, we’ve seen the rollout of GDPR (May 2018), CCPA (June 2018), ATT (April 2021), ePrivacy (regulation expected in 2021), and ETP (Firefox – Aug 2020), alongside many other privacy regulations in different jurisdictions, indicating that this space is somewhat of a moving target right now with frequent new developments.…

Not the most glass half-full title for a blog post from someone who’s made a career in an industry where part of the job is to persuade journalists to write about companies, I know, but hear me out. 

I have rarely met a client who was not passionate about their organization; to be an effective advocate, leader, or communicator, you have to love your company. And, you want others to see what you see, to get excited about the things that get your juices flowing.…