European challenger bank bunq has appointed Clarity PR to handle European communications. Clarity has been charged with taking fintech PR into mainstream lifestyle press, with a bold and direct approach rarely seen before.

bunq is headquartered in the Netherlands and has a market presence in over 30 European countries. bunq is the bank of The Free and is radically changing the traditional banking sector. It is a fully independent bank and the only bank in the world where users decide what happens with their money.

Clarity today announced it has been appointed by training provider Firebrand, to assist its growth by highlighting its expertise in supporting employers and employees looking to close the UK’s digital skills gap.

Firebrand is a global provider of accelerated training, offering over 700 certification courses in IT, cybersecurity, cloud, and project management. Since 2001, more than 75,000 students from over 100 countries have achieved their certifications with Firebrand. With its USP traditionally being intensive, in-person training, Firebrand has also truly lived up to its name during the COVID-19 lockdown by pivoting to an entirely virtual Online Instructor-Led training strategy, which has already been commended by the likes of the NHS and BT.…

Technology executives like three things – control, certainty and results. Good for them, then, that the world of tech marketing, in the last few years, has been going through something of a revolution.

In the new era of digital marketing science, companies are focusing on measurable tactics whose levers they can influence.

Product virality, split tests, content marketing, paid ads, social media, search engine optimisation, lead magnets,  tracked and optimised through engagements and conversions. Everyone is yearning for the machine in to which they can put a dollar and get four out in return, an increasingly self-serve world of success under one’s own steam.

Here at Clarity we love an excuse for a great social event, and last weekend we were lucky enough to take a weekend trip to Berlin to network and spend some quality time with our global counterparts.

The weekend was jam-packed: meeting clients, new team members, new faces in the startup scene at the TechStars networking event in a thumping underground venue – in true Berliner party style!

The Berlin contingent were excellent hosts and hooked us up with the best venues so we got a real flavour of the city – sampling some real Bavarian food, and a considerable amount of German beer on our boat party!

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