Like many, I was excited to see the historical sweep by Everything, Everywhere, All At Once at this year’s Oscars. The film’s storyline hit home for me, but what I found most refreshing was the fact that I simply hadn’t seen it before. It wasn’t a remake, it wasn’t another franchise play – it was incredible, thoughtful storytelling.

Michelle Yeoh in Everything Everywhere All At Once

Credit: Courtesy Everett Collection

Copyright: Courtesy Everett Collection

Its success has come at an interesting time for Hollywood: reboots, remakes, sequels and prequels are king, box office numbers are an echo of what they once were (with 2023’s biggest hits being sequels Avatar: The Way of Water and Top Gun: Maverick) and streaming platforms are trying to find the right balance of original and licensed content to keep growing subscribers. 

At Clarity, we’re proud to be able to fearlessly drive results for our clients, wherever they – or their audiences – are in the world. We have teams on the ground in the UK, Benelux, East and West Coast U.S., and Australia, alongside a fantastic network of partners, our Clarity Connections, that allow us to have a footprint in every continent.

In this blog we’ll be boarding a flight to the Middle East, specifically to Dubai in the UAE, to meet with Louay Al Samarrai, Joint Managing Director of Active DMC, to learn more about what the company has to offer our clients.

Progress or regress? Upskill or deskill? Replace or augment? Generative AI is causing debate around the world, even leading the conversation bill at Davos earlier this month. The creative industry and the communications world are in the midst of grappling with the role and potential of AI technology. The recent Getty Images court case shows just how complex the situation has become.

While there’s no doubt that AI  will create some fundamental changes and opportunities, the jury is still out on exactly how, what and when.


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