When it comes to reducing operating costs during hard times, historically, marketing budgets tend to be first on the chopping block. With a focus on prioritising short term sales to ride out the storm, business leaders can forget the importance of long-term strategies. 

In the midst of a recession it can be difficult to look past the doom and gloom, but we can find solace in the cyclical nature of the economy. Downturns have happened before, and the organisations that thrived are the ones that accelerated their demand generation and brand marketing when times were tough, keeping their eye on the long-term. 


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