News

Data proves the strategy behind issuing a Friday press release

  • Clarity Team
press_release_distribution

“When is the best time to send my email?” In marketing, there is a host of analysis, best practice and science behind answering that thorny question.

In public relations, not so much. This is an industry that has long relied on qualitative tactics and gut instinct.

Until now. Because data can, in fact, validate whether key press strategies can work for a brand.

Take the case of Ryanair. No stranger to publicity, Ryanair is usually keen to generate as many headlines as possible.…

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Team Clarity, Assemble!

  • Clarity Team

Here at Clarity we love an excuse for a great social event, and last weekend we were lucky enough to take a weekend trip to Berlin to network and spend some quality time with our global counterparts.

The weekend was jam-packed: meeting clients, new team members, new faces in the startup scene at the TechStars networking event in a thumping underground venue – in true Berliner party style!

The Berlin contingent were excellent hosts and hooked us up with the best venues so we got a real flavour of the city – sampling some real Bavarian food, and a considerable amount of German beer on our boat party!…

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7 ways to land your second “real” job

  • Clarity Team
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“Tell me about what you would bring to the Senior Kitten Manager role”  

You’ve made it out of college and survived your first internship, your first day on the job, your first performance review, and your first office holiday party. Whether you’ve been at your first job for months or most of your adult life, at some point you may want to explore what else is out there. Your first job equipped you not only with the skills specific to your industry, but also how to function in a workplace environment.…

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How to retain staff: 6 ways to keep your employees happy

  • Clarity Team

Regardless of your organization or industry, attracting and retaining talent will always remain a priority. As the employment industry continues to rebuild itself after the 2008 financial crisis, employers are looking for ways to retain qualified talent. Finding a candidate that fits a role can be challenging. Ensuring that the talent you acquire stays engaged and committed is becoming another task that companies must dedicate resources towards.

According to a Gallup poll, less than one third of the U.S. workforce are engaged in their current jobs.…

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5 Reasons Your Startup Needs PR

  • Clarity Team
Reasons-Your-Startup-Needs-PR

Getting your startup off the ground and running can be challenging. A large part of developing a business plan is thinking strategically about the ways you want your business to grow from an early stage startup to a fully established enterprise. Doing your homework is critical to understanding how to amplify your brand and prepare for market entry.

Alas, you hit ‘Enter’ on your Google search: “Does my startup need PR?”  Over 11 million results are now at your disposal – and you thought deciding on dinner was going to be difficult. …

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Media Training 101: How to handle interviews

  • Clarity Team
Media-Training

Media training is now an integral part of any business. Given how fast quotes and interviews travel – and poor interviews often travel faster than good ones – it is crucial to prepare for a confident message delivery. Green Party leader, Natalie Bennett, may be wishing she’d spent a little longer preparing after describing her own recent interview on LBC radio as “excruciating”.

Host Nick Ferrari pushed Bennett on her plans to build 500,000 new council homes, funded by removing tax relief on mortgage interest for private landlords.…

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