Zetland House
5-25 Scrutton Street
EC2A 4HJ
+44 207 100 1333
Amongst all the noise of the consumer technology landscape, it takes more than an incredible product to stand out. We have worked with some incredible B2C and B2B2C brands to drive fiercely loyal followings, generate exceptional sales figures and create new categories – and we’ve learnt a lot on the way. So if you’re looking for a team of co-pilots to help you navigate the crowded world of consumer tech, then you’ve come to the right place.
Our team is adept at figuring out how to make consumers really care, first crafting a sound strategy and then identifying the right tactics for you; whether that’s influencer campaigns, event activations, earned media, SEO and paid, or a program to educate the market or win awards.
Whatever space you’re in – from gaming to baby monitors, media services to consumer electronics – you won’t find a team prouder than us to help you take your rightful place as a true market leader.
“Clarity packs a great mix of creativity and PR expertise; They have quickly embraced our brand positioning and portfolio of products and services and presented a strong content and PR plan to help us gain awareness amongst our key audiences. The team is very dedicated, pro-active and constantly looks for new ideas and opportunities to elevate our brand.”
Julie Costa | Head of Marketing
“We needed a PR agency that could jump in straight away and act as an extension of our team to help launch our consumer product in a way that would drive as many users as possible. As a boutique agency, Clarity just gets startups like Mine because they truly have the heart of a startup – they got what we wanted, put a truly measurable strategy in place and were never afraid to give us the honest truth when need be.”
Gal Ringel | CEO & Co-founder
“From strategy and ideation to execution, Clarity PR has been with us every step of the way, helping us build a quality profile for our business and diligently managing all aspects of communications for our fast-growing company.”
Vidyuth Srinivasan | CEO
We employ a proven hybrid approach to reach consumer tech success, prioritizing our outreach between two key groups—the consumers that will be the catalyst for sales, and the business stakeholders that will drive product distribution.
Our plans are never one-size-fits-all – we’re an agency that’s nimble, with creativity at our core. We help you think outside the box, identifying the audiences that will really move the needle for you, executing creative campaigns to reach them and, importantly, measuring their value.
Clarity’s worldwide reach enables us to think globally behind every strategic decision we make with you, yet we are still set up to make you our priority, bringing the same personal client service you would expect from a boutique-sized team.
Geshortlist voor "Beste Internationale Bureau"
Top 15 Tech PR Agency
“Best Specialist Consultancy”
Proper is a sleep wellness company that combines access to expert sleep coaching with a line of blended formulations to help foster sleep. Clarity created a robust communications strategy to support the company’s launch in 2020.
Our team immersed in the brand immediately, in order to absorb messaging and priorities as we crafted their bespoke narrative. Our earned media engagement strategy was thoroughly integrated with our plans for executive positioning and thought leadership, leveraging their medical experts at hand to further separate Proper from the rest of the pack.
Building on our traction from the funding news, we continued the momentum with a swift pivot to target consumer and tech/business press coverage, which we delivered in short order. Overall, the client was very impressed with our team’s deft approach.
This Girl Can celebrates active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.
Launched in 2015, #TGC has successfully persuaded nearly three million women to get more active – but their work isn’t done yet. Clarity partnered with #TGC’s initiative, This Girl Can Swim to help them understand the messaging and imagery to use in their paid campaigns to best lead to women attending women’s only sessions at across 40 pools in the UK.
Clarity’s approach was to construct test approach to determine the most successful strategy and one that would inform campaigns. We ran 1-week test phases across creative, brand messaging, and targeting and leveraged the learnings from each test phase to underpin optimization throughout the wider project.
For Women’s History Month, Clarity worked with Mirza to create a multi-pronged campaign highlighting the motherhood penalty women across the US face. We told the story through our ‘Rolling the Dice’ whitepaper that lived on Mirza’s website, positioning Mirza as thought leaders whilst driving awareness of their new tool for consumers and employers.
The campaign reached our audience at multiple touch points.
FitTrack, the health management co., wanted to steadily build up its brand narrative, whilst still pushing product.
In the first quarter of our partnership we landed 28 pieces of meaningful press coverage for FitTrack doing just that. Here’s how:
Meaningful Creative: With moms being a key audience, we surveyed moms and moms-to-be finding that 1 in 5 are rarely asked how they are doing, so we partnered with Postpartum Support Int’l to donate $1 for every person who pledged to ask mom how she is. The campaign spoke directly to our target audience by supporting an issue many of them experienced first hand. An NBC journalist on maternity leave even shared it on her personal Instagram account.
Product Reviews in the Right Places: From inclusion in Mother’s and Father’s Day Gift Guides to Best Bathroom Scale round ups, we delivered a consistent cadence of positive press reviews in publications we know our audience reads to highlight how the products could work for them.
Consumers expect tech at every turn, and are savvier than ever. You need a firm that understands how to reach them.
Ready to take your business to the next level? Let’s have a conversation.
Zetland House
5-25 Scrutton Street
EC2A 4HJ
+44 207 100 1333
875 Washington Street
New York, NY 10014
+1 646 934 6924
564 Market St. (The Chancery Building)
Suite 401
San Francisco, CA 94104
+1 415 275 0828
318 S Lincoln Blvd
Suite 204
Venice, CA 90291
+1 213 290 0504
Kruisweg 811a
2132 NG Hoofddorp
+31 23 555 3424