Your audience is multi-faceted and so too is our approach. We bring together messaging that works across external and internal audiences to ensure brand resonance and consistency amongst all your stakeholders.
Memrise, the fun and immersive language learning app, needed help making a name for itself as the go-to language learning app for people whose goal is to learn to speak like a local. Clarity developed a reviews program and managed to secure 30 press placements, within the US and UK markets, in tier-1 publications within these two categories, often times getting Memrise compared and reviewed by top competitors Duolingo and Rosetta Stone.
Brand awareness was also top of mind for Memrise. Through 360 degree creative campaigns and cultural newsjacking, Clarity developed narratives that caught the attention of a diverse set of press.
Creative Call to Actions: Seeing as Spanish (Mexico) is their top course, we developed a call-to-action campaign for Cinco de Mayo using influencers in the US and UK to call on their audiences to register for the challenge and present their proof of registration at local participating Mexican restaurants to get a free taco on Cinco de Mayo.
Cultural Newsjacking: Interest in Korean language learning peaked this fall thanks to Squid Game. Through client-owned data, we were able to present a case study to press on the importance of cultural empathy in language learning and how this approach to cultural sensitivity makes Memrise, and the lang. course, a must for everyone interested in Korean culture.
Featured in ADWeek, CNBC, Good Housekeeping & Newsweek.
Founded in early 2020 in response to the acute global PPE shortage, Fix the Mask is an organization that offers designs for a brace to make surgical masks more effective as health care providers and frontline workers grapple with N95 mask shortages amid COVID-19. Fix the Mask had not done any press or external communications around its solution, and the company turned to Clarity to help launch the concept and raise awareness.
Clarity kicked off by working with the co-founders to develop Fix the Mask’s messaging and identifying key stakeholders to help inform media outreach. Since Fix the Mask began working with Clarity soon after launch, the firm was able to play an integral role in shaping its communications strategy from the ground up while ensuring that we secured stories to deliver maximum impact.
Following a deep dive messaging session, Clarity began full court press with a focus on tier one business publications. Fix the Mask’s goal was to get its solution into the hands of as many people as possible and, as such, upleveling visibility was key.
In keeping with the fast-moving pace that startups are accustomed to, Clarity was nimble in pivoting its approach as the Fix the Mask team adjusted priorities and target audiences as the business grew, including a concerted push targeted towards the dental community.
Clarity secured a wide swath of coverage in the likes of CNBC, Fast Company, Business Insider and NBC Bay Area, which drove considerable inbound interest and adoption of Fix the Mask’s solution.
Kickstarter campaign received 360% of fundraising goal.
2 broadcast hits within the first week of collaboration.
3 top tier publication hits within the first month, including 2 additional CNBC syndications.
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