Een bureau
met de ziel
van een start-up,
dat samenwerkt
met challengers & titanen.
We nemen risico's.
Lossen problemen op,
Leren, passen ons aan
& leveren resultaat.
Werk met ons samen.
 Kies clarity.

Diensten

Clarity is een full service communicatiebureau dat zich specialiseert in mediarelaties, digital marketing, social media, content marketing en meer

We werken nauw samen met 's werelds meest vooruitstrevende, ambitieuze tech-bedrijven. We zetten campagnes op maat neer, die bijdragen aan hun belangrijkste bedrijfsdoelen en hun grootste uitdagingen oplossen. 

de verhalen achter de verhalen

Onze verwachtingen zijn veel hoger dan die van jou. Dankzij tientallen jaren ervaring weten we wat werkt en wat niet. We leveren continu resultaat. Bekijk onze recente klantcases.

Mirza

Company Goal: Mirza approached Clarity to create a multi-pronged campaign highlighting the motherhood penalty women across the US face.

Clarity’s Challenge: To position Mirza as thought leaders while driving awareness of their new tool for consumers and employers.

For Women’s History Month, Clarity worked with Mirza to create a multi-pronged campaign highlighting the motherhood penalty women across the US face. The campaign launched at a pivotal time in the United States, with four times as many women as men leaving the workforce in order to care for their families. The women who remained in their professional roles were faced with the grappling reality of losing critical childcare resources (school, daycare, caregiving services), balancing motherhood, and caregiving alongside their full-time positions. 

Clarity worked closely with Mirza’s co-founders to develop a white paper and proprietary research around the Motherhood Penalty to understand the awareness of the penalty among a key demographic – working women. The results were astounding. While not every woman surveyed understood the Motherhood Penalty, an overwhelming 73% of women said that they thought having a child would hold them back in their careers.  

After analyzing the results, we crafted a comprehensive, multi-faceted communications strategy that tied the research to Mirza’s market fit for consumers.  Our overarching messaging highlighted the dire need for systemic change but also acknowledged that in the interim, Mirza can help. 

We told the story through the release of a white paper entitled,  ‘Rolling the Dice,’ that lived on Mirza’s website, positioning Mirza as thought leaders whilst driving awareness of their new tool for consumers and employers. The research and report were structured in a way that we could scale it to be an annual study, demonstrating the evolution of the Motherhood Penalty over time.

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FitTrack

Company Goal: FitTrack approached Clarity to steadily build up its brand narrative, while still pushing product.

Clarity’s Challenge: To make FitTrack stand out in the fitness & health industry with meaningful coverage.

Clarity surveyed moms and moms-to-be finding that 1 in 5 are rarely asked how they are doing, so we  partnered with Postpartum Support Int’l to donate $1 for every person who pledged to ask mom how she is. The campaign spoke directly to our target audience by supporting an issue many of them experienced first hand. An NBC journalist on maternity leave even shared it on her personal Instagram account. 

From inclusion in Mother’s and Father’s Day Gift Guides to Best Bathroom Scale round ups, we delivered a consistent cadence of positive press reviews in publications we know our audience reads to highlight how the products could work for them.

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Crest Medical

Company Goal: Crest approached Clarity for support in growing online sales for their consumer brand, First Aid Warehouse, differentiating it from its B2B offering.

Clarity’s Challenge: Building consumer awareness in a commoditized category.

Clarity conducted a deep dive to understand the user requirements and brand / product appetite, which allowed us to construct a blended approach of paid search, Shopping, and paid social to promote at a category & individual product level. We leveraged granular shopping feed management to maximise Shopping performance and made recommendations to improve CRO including  landing page updates, pricing reviews and competitor analysis.

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This Girl Can

Company Goal: Launched in 2015, #TGC has successfully persuaded nearly three million women to get more active – but their work isn’t done yet. Clarity partnered with #TGC’s initiative, This Girl Can Swim to help them understand the messaging and imagery to use in their paid campaigns to best lead to women attending women’s only sessions at across 40 pools in the UK.

Clarity’s Challenge: Creating an effective paid strategy focused on converting a highly regionalized and specific demographic audience.

Clarity’s approach was to construct  test approach to determine the most successful strategy and one that would inform campaigns. We ran 1-week test phases across creative, brand messaging, and targeting and leveraged the learnings from each test phase to underpin optimisation throughout the wider project.

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Of we nu een product neerzetten of een verhaal vertellen - wij geloven er heilig in dat de beste resultaten voortkomen uit kleine, hechte teams van experts die nauw, snel en continu samenwerken om problemen op te lossen.

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