In a crowded marketplace with overlapping categories, you need a strong marketing and communications strategy to build awareness, challenge industry leaders and gain status as an organisation. Marketing to marketers can be a challenge of it’s own, with hyperawareness of the sector leaving many of these audiences dubious to sales tactics. Your marketing and communications needs to be one step ahead. That’s where Clarity comes in. We work with fast-growing MarTech companies to help them show up, stand out and scale.
Imagine if the retail customer experience was updated in real-time; adjusting stock levels and delivering content based on human behavior interpreted with AI. That’s exactly what Advertima delivers.
Advertima is a Swiss computer vision company transforming the way retailers understand the in-store customer experience. Clarity was tasked with helping Advertima to create a messaging platform that would explain their technology and brand to international audiences.
Our strategy was simple: use the outputs of the messaging work to create a compelling narrative that would introduce them to key media with a €15m Series A funding round as the hook. However, at the last minute, an investor made a game-changing suggestion that turned the product into something far more visionary.
Redefined positioning and media strategy under a 72-hour deadline to announce Advertima’s Series A Funding Round to international media.
Established successful ongoing relationships with key media: Fortune, Forbes, TechCrunch and VentureBeat.
StreamElements is one of the most popular live streaming monetization platforms across Twitch, YouTube Live, and Mixer.
Clarity worked closely with the company leading up to a successful Series A raise in 2019. Relatively unknown outside of power-streamers on Twitch, StreamElements needed a strategic PR partner that understood how to break through the noise and shine a light on the powerful technology behind the giant personalities.
Our strategy focused the company on providing press with invaluable data and analysis on the booming streaming economy, turning the CEO into a sought-after thought leader and building the overall StreamElements profile.
Featured on Variety, Forbes and Business Insider.
After a deep dive into the company and its strengths in the competitive,context Clarity helped to refine Wochit’s messaging to better highlight its differentiators and appeal to its primary customers. Initial positioning centered on the concepts of “journalistic storytelling” and “short-form social video,” and we focused on establishing Wochit as a partner who give expert guidance to media companies on how they can leverage video to engage with audiences across owned and syndicated channels. Tactics included preparation of quarterly reports, the Social Performance Index, which provided insights on video production and consumption trends gleaned from thousands of videos from hundreds of Wochit users. We also aided in preparation of eBooks and other educational materials. For the CEO, we instituted an aggressive thought leadership program, publishing numerous bylined articles with target publications and providing rapid-response commentary on issues relevant to video and publishing.
Wochit forged a considerable number of content deals with major providers like Getty and AFP, and brought on new customers in the US, Singapore, Australia, China, Japan and Malaysia including Time, Inc., Bauer Media, Yahoo! Japan, USA Today, Viacom and many more.
In the first year of our engagement, the number fo videos created per day tripled and the company saw a 70% revenue increase.
The company was honored with a Gold Stevie Award for Best Video Platform for Media & Publishers and was named among the EContent Top 100 Companies in Digital Content for three consecutive years.
