Despite operating in an industry typically known for being ‘creative’, creativity in communications isn’t as easy as you might think. A lot of the time, it’s not as simple as receiving a brief, diving into a brainstorm and walking out with a handful of award winning campaign ideas. 

First off, it’s about reframing the problem:

Client briefs will look at the problem from the business’ point of view

The business needs more sales, a change in perception, an increase in awareness.

I couldn’t be prouder or more excited today to announce Clarity’s acquisition of 93digital – one of the world’s fastest-growing and most innovative digital agencies. 

This deal significantly accelerates our progress towards realizing our vision for a new kind of marketing communications agency: an agency that combines the magic of storytelling with the science of data to help solve our clients’ hardest challenges and seize their biggest opportunities; and an agency that believes in the power of technology to be a force for positive change in the world.

Last month we celebrated Sustainability Week, an initiative developed seven years ago by Economist Impact. And this week we see Earth Day take place, as it does on 22nd April every year.

While it’s great to see such an important issue being highlighted by events, panels, articles and op-eds, it’s also a concern that every week isn’t Sustainability Week, particularly given the dire warnings from the latest IPCC report. It assessed the impact of climate change, looked at ecosystems, biodiversity, and human communities at global and regional levels.

Volgens Gartner ziet 83% van chief communications officers hun invloed groeien aan de directietafel. Goed nieuws voor de communicatiesector, want het is een teken dat communicatie niet meer als korte termijnstactiek wordt beschouwd, maar als strategisch hulpmiddel. En terecht. 

Gartner identificeert enkele belangrijke redenen waarom voor communicatie belangrijker wordt op strategisch niveau. Bedrijvenleggen bijvoorbeeld meer nadruk op communicatie met stakeholders en op interdisciplinaire samenwerking, en een krappe arbeidsmarkt benadrukt het belang van employer branding en communicatie richting medewerkers.

Vorige week schreef ik ons team om ons afgrijzen te uiten over het gruwelijke geweld dat in Oekraïne plaatsvindt, over onze belofte om ervoor te zorgen dat ons bedrijf Poetin of zijn bondgenoten op geen enkele manier steunt, zowel direct als via onze klanten. Ik vroeg ook om suggesties over hoe wij als bureau actie kunnen ondernemen.

We had many wonderful, thoughtful suggestions, but have decided to take our lead from those team members whose families and friends are most affected by this illegal war, and so have chosen two charities close to their hearts and to the action to support through our donations.…

Today we dropped the ‘.pr’ from our digital properties and officially became Clarity.global.

This seemingly small change acknowledges a significant shift in the company we’ve evolved into since launching nine years ago in London. 

Back then, we set out to be a PR agency for tech startups. ‘Clarity PR’ made perfect sense.

But today, we are so much more, and the change in our digital identity is an exciting moment for us in that journey.

While PR remains a key part of what we do, the majority of our clients now engage us to develop and deliver truly integrated campaigns across paid, earned, shared and owned channels with programmes that combine media relations, corporate communications, paid, analytics, search and SEO.

The show that garnered so much international attention and pressure to cancel has officially wrapped. With 170,000 attendees in 2020 (the last time it was in-person), CES felt very different this year. But anyone who still planned on attending back in December knew that would be the case. In fact, the CTA confirmed on Friday that roughly 40,000 (a quarter of 2020’s attendees) attended in-person this year, including about 1,800 members of the press.

I was there with our client MeetKai who exhibited at CES’ annual Pepcom Digital Experience – a press event that takes place the night before CES officially kicks off.

With the world’s biggest tech show just a few weeks away, it seems many – including both brands and journalists – are still determining their moves.

Despite the uncertainty of planning travel these days, the Consumer Technology Association – the team behind CES – recently announced that an additional 200 companies have signed up to exhibit and an additional 10,000 attendees have registered to attend in person. Pre-show must-attend press events like Pepcom still have hundreds of press registered to attend.

2021 has been an exceptional year for Clarity. 

The data tells its own story: we’ve grown annual global revenues by over 50% and our headcount exceeded 100 for the first time. 

We’re delivering highly sophisticated integrated campaigns for clients who are doing incredible things to build a healthier, cleaner, more equitable world. It’s important work. And we’re having a hell of a lot of fun doing it.

But things could have been so different.

In April 2020, we made a decision which in retrospect was perhaps the most consequential of our eight years in business.

December 3rd was named the annual observance of the International Day of Persons with Disabilities in 1992 by the United Nations as a day dedicated to promoting understanding of disabilities and to drive support for the rights and well-being of persons with disabilities. It is a day that aspires to increase the awareness of how valuable the assimilation of persons with disabilities in every aspect of life –  politically, socially, economically and culturally – is. 

In honor of International Day of Persons with Disabilities today, we asked Dr.

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