Despite operating in an industry typically known for being ‘creative’, creativity in communications isn’t as easy as you might think. A lot of the time, it’s not as simple as receiving a brief, diving into a brainstorm and walking out with a handful of award winning campaign ideas.
First off, it’s about reframing the problem:
Client briefs will look at the problem from the business’ point of view
The business needs more sales, a change in perception, an increase in awareness.…