- Clarity Team
- april 20, 2017
When engaging in a public relations campaign, companies tend to rely heavily on building an audience solely through media coverage, without capitalising on other ways to amplify their presence alongside it.
Social media, and Twitter more specifically, serves as a complementary tool that can be used to add greater value to media coverage achieved, helping to prolong the life of the coverage and bring further reach to a brand. Understanding the various tactics in using different social media channels can help a brand gain greater traction and attention, adding further value to any PR campaign.…