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Why getting media coverage for Initial Coin Offerings is changing

Got your head round Blockchain yet? Become an authority on cryptocurrency? One of the key technologies of 2017 is, ironically enough, also one of the most complicated. For a quick primer visit hier.

Yet Blockchain could potentially disrupt so many industries, which is why so many people in the tech, and especially fintech space are obsessing over it.

It isn’t just the preserve of the geeky hard core either. The WSJ ran this article recently which pointed out how Blockchain could become the conduit for companies attracting finance thereby rendering the careers of Venture Capitalists redundant.…

How many B2B tech companies do you know that describe themselves as ‘innovative’, ‘agile’ or ‘disruptive’? So many tech companies have come to sound the same and that makes it hard to differentiate between them – brands need to be creative with content marketing if they want to stand out from the crowd.

 

Engaging, targeted and regular content not only ensures your brand ranks highly in search engines, it establishes your business as an authority in its field, which can prove to be an effective new business driver.

It’s a word that keeps cropping up, and it’s supposedly set to transform a number of different industries in the very near future – so why can so few people seem to explain what blockchain is?

 

Just the name of the technology and the way the word is used generate confusion. Some argue that the word ‘blockchain’ is not a noun, others that it is a noun, but a concrete one and not an abstract one.

 

And when it comes to the actual tech itself, we have a whole new problem.

As it’s London Fintech Week, we’ve taken a quick look at some of the fintech companies that are flying the flag for London right now.

 

London’s status as the world’s premier fintech hub is by no means assured, with strong challenges coming from Silicon Valley, New York, Hong Kong and Singapore. And with some doubt as to whether Brexit could lead to an exodus of financial companies from the capital, these are tense times for London.

 

However, there are many reasons to be optimistic, as fintech companies in London continue to keep themselves in the spotlight.

It’s London Fintech Week this week, a series of conferences, exhibitions and parties where delegates from around the world gather to learn, network and promote this burgeoning industry.

 

While Silicon Valley, New York, Hong Kong and Singapore can all put forward a strong claim, London is very keen to flaunt its credentials and declare itself the global capital of fintech. London still very much leads the way in Europe, though it’s still uncertain what the consequences of Brexit will be for the city’s fintech scene.

It is billed as the festival of creativity – so why were the meeting rooms and beachfront cafes at last month’s Cannes Lions buzzing with talk of machine learning, probabilistic modelling and blockchain transaction dispersal?

 

None of these things sound especially creative, but the hand of artificial intelligence is now beginning to touch every industry – and marketing is no different.

 

In recent years, the world of advertising has seen a wave of new technology tools enter the market, helping to automate the planning, trading and measurement of campaigns.

Over the last 12 months Insurtech has become one of the most overused words in the British startup universe. It seems everyone wants a slice of the action in an industry which looks ripe for disruption. More recently, the bigger companies have been getting their act together and embracing all kinds of technology from AI to Blockchain.

For the time being, it is the startups leading the way. A host of companies have emerged on both sides of the Atlantic that are looking to harness technology to make insurance easier to manage and predict on one hand, and simpler for consumers on the other.

Insurtech is making an impact in the news agenda right now, and if you’re one of the companies involved in this exciting sector then you need to be aware of this.

 

A catch-all term for platforms and technology that is driving fundamental changes in insurance, ‘Insurtech’ is being covered by publications and outlets such as the Telegraph, CNBC, Reuters and the like.

 

While some aren’t keen on the clumsy portmanteau, what we can all agree on is that Insurtech is set to have a massively disruptive – but largely positive – effect on the insurance industry.

I thought the Lions were in New Zealand at the moment.

That’s rugby’s British and Irish Lions, who are playing a three-test series against the All Blacks at the moment. Cannes Lions has nothing to do with sport, although there will be a bit of a scrum in the south of France, all the same.

No, The International Festival of Creativity, to give it its proper title, is the advertising industry’s annual shindig, where agencies and brands show off their best works, hear speeches and do back-room deals in the small town by the sea.

We recently wrote about how working with PR agencies can benefit companies in the fintech sector.

But what should fintech firms be looking for in a PR agency? In this guest post, we asked Clarity client Sophie Guibaud, Vice President European Expansion at Fidor Bank, to outline five qualities she looks for in a PR agency.

 

Transparency

Having worked with PR agencies in the past, I’ve found that I really had to chase them to find out to find out about progress on different projects and to try and understand where their time was being spent, in order to justify the investment to top management.

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