If industry events are anything to go by when defining the future of cyber security, it’s a sobering experience attending them today. The cyber security event scene is as buoyant as ever: the market is expected to grow in value to $345bn by 2026.

As a consequence, it has big implications for comms professionals whose job it is not only to adapt to new trends but to also anticipate and lead new strategies. In an industry that is moving at breakneck speed and where the adversary increasingly has the upper hand, it’s time to reflect about how we bring attention to the issues that matter now, what happens in the near future and the next big thing that we need to start preparing for.

We zijn zeer verheugd om Thomas Cordes te verwelkomen als onze managing director van de Benelux-regio. Hij zal werkzaam zijn vanuit Amsterdam, en een uitstekende aanvulling op Clarity's Europese leadership team. 

Thomas brengt een schat aan ervaring in corporate en geïntegreerde communicatie met zich mee. Thomas werkte met enkele van de meest toonaangevende corporates en technologiebedrijven. Hij begon als journalist en ontwikkelde zich vervolgens in PR, waarin hij aan het roer stond van content marketinginitiatieven en public relations campagnes bij LVB Networks en Winkelman Van Hessen. Later bekleedde hij management- en directiefuncties bij Omnicom, Porter Novelli en meest recent bij Edelman. 

Het sale last week of our client, Moonbug Entertainment, to a Blackstone-backed media company, is another significant indicator of the way the entertainment industry is changing, and why the LA publicity establishment is largely ill-equipped to deal with it.  

Moonbug is nothing short of a phenomenon. If you don’t know the company, the chances are that you are aware of its children’s entertainment properties, including CoComelon and Blippi. What is most extraordinary about these two properties in particular is that neither has ever been broadcast on linear TV in the United States.

Authored by Billy Stone, Content Intern

Autumn is undoubtedly the dark horse of the seasons – the reminiscent charm of Halloween and cozy nights are silver linings of colder conditions, as we’re swiftly pulled away from summer.

Now in the deep end of ‘Spooky Season’, your fears are likely to have moved away from ghosts in the night, instead maybe onto the prospect of a new job, career or the future.

As the debt-ravaged contestants of Squid Game have been shoved into our eyeline over the previous few months, they served up a following dose of what Black Mirror had previously given us – a gloomy glimpse into the future.

Bringing together some of the brightest SEO brains across the UK, BrightonSEO is a staple event for the industry taking place twice a year. So, it’s no surprise that we ventured down to the event last month to hear from the huge range of speakers.

It’s in October that you begin to feel the change in seasons. It’s now when we think through our summer to winter closet swap strategy. I hate to see summer go and you can bet I’ll be wearing my sandals until the snow flies! 

In autumn our thoughts turn to pumpkin spice lattes, Hallowe’en and the coming of winter. Autumn heralds the darkest part of the year. It’s also in October when you may begin to feel the effects of seasonal change.

8 executives uit het bedrijfsleven delen hun inzichten

De oproep tot meer diversiteit, de strijd tegen ongelijkheid, het is niets nieuws. Wel zien we dat het debat vaker en heftiger wordt gevoerd. Met andere woorden: steeds meer mensen willen een diversere en meer inclusieve maatschappij. Wat zien we hiervan terug in het bedrijfsleven? Weerspiegelt deze de veranderingen, of zijn er nog stappen te maken?

The climate news is a bit depressing of late, isn’t it?

On the back of several high profile natural disasters – from record breaking temperatures and forest fires across North America and Europe this summer, to flooding in New York City and an earthquake in Haiti – it seems that there is no end to alarming news about the state of the planet and the necessity for us all to do our bit to help slow down global warming and prevent a climate catastrophe. 

Agency types are forever in a scramble to ‘differentiate’. In our eyes, there’s no cookie cutter, and our uniqueness is easily quantifiable & plain to see.

However, I often think Agencies are like goths or EMOs – all individually different from the surrounding pack, yet share common themes that reflect a genre. Of course, the truth is, that to everyone outside agencyland, we all look the same! PR, marketing, digital, content, measurement, performance, advertising, media…all nuanced bands of rockstars that clients would love to see playing in harmony!…

In 2017 kondigde Apple aan Intelligent Tracking Prevention (ITP) te willen uitrollen, dat voor het eerst in september van dat jaar werd ingevoerd. Daarmee gaf Apple een duidelijke boodschap af aan big tech dat er veranderingen moesten komen in de manier waarop gebruikersgegevens werden gebruikt ten bate van winst.

Sindsdien hebben we de uitrol gezien van AVG (mei 2018), CCPA (juni 2018), ATT (april 2021), ePrivacy (regelgeving verwacht in 2021), en ETP (Firefox - aug 2020), naast vele andere privacyregelingen in verschillende jurisdicties, wat aangeeft dat deze ruimte op dit moment enigszins een bewegend doelwit is met frequente nieuwe ontwikkelingen.

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