Vorige week schreef ik ons team om ons afgrijzen te uiten over het gruwelijke geweld dat in Oekraïne plaatsvindt, over onze belofte om ervoor te zorgen dat ons bedrijf Poetin of zijn bondgenoten op geen enkele manier steunt, zowel direct als via onze klanten. Ik vroeg ook om suggesties over hoe wij als bureau actie kunnen ondernemen.

We had many wonderful, thoughtful suggestions, but have decided to take our lead from those team members whose families and friends are most affected by this illegal war, and so have chosen two charities close to their hearts and to the action to support through our donations.…

Today we dropped the ‘.pr’ from our digital properties and officially became

This seemingly small change acknowledges a significant shift in the company we’ve evolved into since launching nine years ago in London. 

Back then, we set out to be a PR agency for tech startups. ‘Clarity PR’ made perfect sense.

But today, we are so much more, and the change in our digital identity is an exciting moment for us in that journey.

While PR remains a key part of what we do, the majority of our clients now engage us to develop and deliver truly integrated campaigns across paid, earned, shared and owned channels with programmes that combine media relations, corporate communications, paid, analytics, search and SEO.

The show that garnered so much international attention and pressure to cancel has officially wrapped. With 170,000 attendees in 2020 (the last time it was in-person), CES felt very different this year. But anyone who still planned on attending back in December knew that would be the case. In fact, the CTA confirmed on Friday that roughly 40,000 (a quarter of 2020’s attendees) attended in-person this year, including about 1,800 members of the press.

I was there with our client MeetKai who exhibited at CES’ annual Pepcom Digital Experience – a press event that takes place the night before CES officially kicks off.

With the world’s biggest tech show just a few weeks away, it seems many – including both brands and journalists – are still determining their moves.

Despite the uncertainty of planning travel these days, the Consumer Technology Association – the team behind CES – recently announced that an additional 200 companies have signed up to exhibit and an additional 10,000 attendees have registered to attend in person. Pre-show must-attend press events like Pepcom still have hundreds of press registered to attend.

2021 has been an exceptional year for Clarity. 

The data tells its own story: we’ve grown annual global revenues by over 50% and our headcount exceeded 100 for the first time. 

We’re delivering highly sophisticated integrated campaigns for clients who are doing incredible things to build a healthier, cleaner, more equitable world. It’s important work. And we’re having a hell of a lot of fun doing it.

But things could have been so different.

In April 2020, we made a decision which in retrospect was perhaps the most consequential of our eight years in business.

December 3rd was named the annual observance of the International Day of Persons with Disabilities in 1992 by the United Nations as a day dedicated to promoting understanding of disabilities and to drive support for the rights and well-being of persons with disabilities. It is a day that aspires to increase the awareness of how valuable the assimilation of persons with disabilities in every aspect of life –  politically, socially, economically and culturally – is. 

In honor of International Day of Persons with Disabilities today, we asked Dr.

If industry events are anything to go by when defining the future of cyber security, it’s a sobering experience attending them today. The cyber security event scene is as buoyant as ever: the market is expected to grow in value to $345bn by 2026.

As a consequence, it has big implications for comms professionals whose job it is not only to adapt to new trends but to also anticipate and lead new strategies. In an industry that is moving at breakneck speed and where the adversary increasingly has the upper hand, it’s time to reflect about how we bring attention to the issues that matter now, what happens in the near future and the next big thing that we need to start preparing for.

We zijn zeer verheugd om Thomas Cordes te verwelkomen als onze managing director van de Benelux-regio. Hij zal werkzaam zijn vanuit Amsterdam, en een uitstekende aanvulling op Clarity's Europese leadership team. 

Thomas brengt een schat aan ervaring in corporate en geïntegreerde communicatie met zich mee. Thomas werkte met enkele van de meest toonaangevende corporates en technologiebedrijven. Hij begon als journalist en ontwikkelde zich vervolgens in PR, waarin hij aan het roer stond van content marketinginitiatieven en public relations campagnes bij LVB Networks en Winkelman Van Hessen. Later bekleedde hij management- en directiefuncties bij Omnicom, Porter Novelli en meest recent bij Edelman. 

Het sale last week of our client, Moonbug Entertainment, to a Blackstone-backed media company, is another significant indicator of the way the entertainment industry is changing, and why the LA publicity establishment is largely ill-equipped to deal with it.  

Moonbug is nothing short of a phenomenon. If you don’t know the company, the chances are that you are aware of its children’s entertainment properties, including CoComelon and Blippi. What is most extraordinary about these two properties in particular is that neither has ever been broadcast on linear TV in the United States.

Authored by Billy Stone, Content Intern

Autumn is undoubtedly the dark horse of the seasons – the reminiscent charm of Halloween and cozy nights are silver linings of colder conditions, as we’re swiftly pulled away from summer.

Now in the deep end of ‘Spooky Season’, your fears are likely to have moved away from ghosts in the night, instead maybe onto the prospect of a new job, career or the future.

As the debt-ravaged contestants of Squid Game have been shoved into our eyeline over the previous few months, they served up a following dose of what Black Mirror had previously given us – a gloomy glimpse into the future.

Ons werk

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