Enacting change doesn’t happen in a vacuum. We understand how to tell the right messages, to the right people to foster support and impact policy.
For Women’s History Month, Clarity worked with Mirza to create a multi-pronged campaign highlighting the motherhood penalty women across the US face. We told the story through our ‘Rolling the Dice’ whitepaper that lived on Mirza’s website, positioning Mirza as thought leaders whilst driving awareness of their new tool for consumers and employers.
The campaign reached our audience at multiple touch points.
Influencer relations with targeted micro-influencers resulting in x1 influencer landing 44K views, 5K Likes & 300+ shares
Media stories including a Mirza owned feature in Forbes and a briefing with the Parenting Editor at the New York Times
Webinar series with 220+ registrations for their very first event
Founded in early 2020 in response to the acute global PPE shortage, Fix the Mask is an organization that offers designs for a brace to make surgical masks more effective as health care providers and frontline workers grapple with N95 mask shortages amid COVID-19. Fix the Mask had not done any press or external communications around its solution, and the company turned to Clarity to help launch the concept and raise awareness.
Clarity kicked off by working with the co-founders to develop Fix the Mask’s messaging and identifying key stakeholders to help inform media outreach. Since Fix the Mask began working with Clarity soon after launch, the firm was able to play an integral role in shaping its communications strategy from the ground up while ensuring that we secured stories to deliver maximum impact.
Following a deep dive messaging session, Clarity began full court press with a focus on tier one business publications. Fix the Mask’s goal was to get its solution into the hands of as many people as possible and, as such, upleveling visibility was key.
In keeping with the fast-moving pace that startups are accustomed to, Clarity was nimble in pivoting its approach as the Fix the Mask team adjusted priorities and target audiences as the business grew, including a concerted push targeted towards the dental community.
Clarity secured a wide swath of coverage in the likes of CNBC, Fast Company, Business Insider and NBC Bay Area, which drove considerable inbound interest and adoption of Fix the Mask’s solution.
Kickstarter campaign received 360% of fundraising goal.
2 broadcast hits within the first week of collaboration.
3 top tier publication hits within the first month, including 2 additional CNBC syndications.
BrandTotal came to Clarity following a legal dispute with Facebook. They wanted to take an offensive approach, after feeling like their previous agency didn’t help turn the narrative around with key media. Additionally, as a newer company in the MarTech/Adtech category, they had little media awareness and wanted to raise their profile with key press and define the category “BrandTech”.
Knowing that media have an insatiable appetite for numbers, Clarity’s strategy was to be newsmakers. We leveraged the platform’s proprietary data to create provocative, original stories that drove headlines in mainstream consumer/lifestyle publications.
Clarity leveraged compelling proprietary data from BrandTotal’s platform to tell industry specific stories to key industry and vertical press.
BrandTotal featured in ADWeek, Modern Retail, Digiday and Yahoo Finance.
