With the collective psyche turning green and policy following thereafter, sustainability tech is set to thrive. However, in a battle against greenwashing, your marketing and PR has to prove positive impacts on individuals and communities. That’s where we come in: Clarity works with ambitious sustainability tech scale-ups to produce marketing and communications frameworks that drive inspiring thought leadership, and target receptive audiences to ensure business growth.
As the world was still wondering “What exactly is a SPAC?”, the question on Clarity’s mind was, “How do we guide our clients to success through a SPAC?”
Enter ChargePoint — a long-term client of Clarity’s building the world’s leading EV charging network and growing rapidly. We’d driven everything from product news and corporate announcements, to the creation of thought-leadership content, market positioning and industry commentary, and were up to the challenge of supporting their first SPAC.
Working closely with internal stakeholders, lawyers and specialist advisors, we developed a robust strategy that adhered to the strict regulations around a SPAC. Our strong media relationships enabled us to provide our most trusted journalists with news under embargo, before executing a European-wide media relations campaign to get the news out far and wide.
Interviews with major news outlets such as Reuters, The Financial Times, Handelsblatt and The Economist.
Supported merger with $2.4B valuation SPAC.
Germin8 Ventures is an agtech and food tech Venture Capital firm that is focused on supporting high impact, values-driven startups that are looking to build a better future for the world. While its portcos like Brightseed and Fieldin are well-respected within the industry, the executives at Germin8 were looking to build their visibility and drive awareness of the firm.
Clarity worked with Germin8 to create an executive visibility program for its founder, Michael Lavin, and investor Milena Bursztyn centered around their industry perspectives and – for Milena – the diversity challenges within the agtech/food tech startup space.
We have delivered consistent, impactful placements for Germin8, including Forbes, Crunchbase and Impakter.
We secured an inclusion within the TechCrunch VC list and a panel opportunity for Michael at the SynBioBeta 2020 conference.
The client reported an increase in inbound inquiries from start ups since signing on with Clarity.
Blue Horizon is a global impact investor focused exclusively on food system innovation, investing in companies committed to animal welfare, human health and sustainability. Blue Horizon has raised over $850m and invested more than 50 companies, including early stage rounds of unicorns, Impossible Foods and Beyond Meat
Our strategy was to position Blue Horizon as the leading impact investor in the future of food by building profile with top tier business media, investor and food industry trades, bolstering credibility of spokespeople to earn coverage that reaches mainstream and targeted audiences in priority sectors
Our integrated approach included press office and events activity in the UK and US, corporate news (eg investments, hires), portfolio news (announcements, media introductions), thought leadership (events, bylines) and ongoing LinkedIn activity designed to drive traffic back to the Blue Horizon website (eg portfolio and team profiling, environment and industry news).
We secured coverage in Business Insider, The Vegconomist & The Hill.
