Company Goal: To protect brands from falling prey to ad fraud and undesirable placements
Clarity’s Challenge: Create a distinct, ownable narrative
Cheq enlisted Clarity to help position the company’s technology for preemptive brand protection. Clarity helped to create an ownable narrative under the banner of “Autonomous Brand Safety,” with messaging and proof points that support CHEQ’s differentiated approach.
With the aid of a team of advertising experts, Clarity unleashed an aggressive content marketing campaign to advocate for the idea behind the narrative and support it with data.
The team also helped to develop an advertising program that turned former NBA all-star Dikembe Motombo into CHEQ’s “Chief Block Officer”