Loquate

Loqate is the world’s most trusted data specialist in location intelligence for businesses of all sizes and sectors. Everyone in the world has their ‘somewhere’, our job is to locate it, so everyone has the same opportunity to be reached.

Company GOAL:

Dominate B2B Location Data

Clarity’s Challenge:

Break through Black Friday

ABOUT

Cutting through the noise during the stretch from Black Friday to Cyber Monday is almost as challenging and stressful as actually shopping during that weekend. But, when Loquate challenged the Clarity London team to do just that, we didn’t flinch. Over the course of 2 months leading into Black Friday, Clarity and Loquate developed what would be known as the award-winning “Golden Quarter” campaign. Understanding that media outlets would be cranking out retail analysis articles fast and furious during this weekend, Clarity turned Loquate into *the* go-to resource for any media outlet looking for shopping data and expert analysis.

In addition to creating a series of stories based on PCA’s real-time ecommerce data, the PCA Predict team actually spent Black Friday at the Clarity London offices, which were converted into a non-stop News Room, serving up live data to hundreds of journalists as Black Friday and Cyber Monday evolved.

To say that the Golden Quarter campaign was a success would be an understatement. The fantastic results the team achieved were recognised at group-level and several customers got in touch to request our bespoke data reports, which has supported our sales and customer delivery teams in strengthening key relationships. Not only did we generate wall-to-wall media coverage in the most influential media outlets in the country, but we also saw a 29% increase in new business between October and January when compared to the year before.

Results

466 pieces of coverage with over five billion readers/viewers reached.
BBC coverage of Black Friday shopping trends, Financial Times coverage of online Christmas traffic, and Forbes coverage of PCA Predict as an up and coming SME to watch in 2018.
29% increase in new business for Loqate.
Spike in bespoke report requests from their customers. 
Clarity’s campaign won B2B Marketing Award for Best Use of Public Relations & finalist in PR Week's B2B Campaign award. 

selected press

Black Friday sales rise in UK despite fewer shoppers on high street

Online retailers attract bulk of spending with John Lewis reporting its busiest ever single hour of website sales

Black Friday sales bonanza set for record

The number of payment card sales is already up on last year, but some retailers have shunned the event.

Counting up the cost of failed deliveries

Chris Boaz, head of marketing at PCA Predict, on the real impact of delivery failures and how to avoid them in 2018 and beyond.

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Eleven James

Company Goal: Debut curated collections at time of site re-launch

Clarity’s Challenge: Secure coverage across lifestyle and fashion publications

Eleven James, a luxury watch rental subscription service, brought on Clarity PR for the relaunch of its platform and the debut of its curated collections. Already on the industry radar, Eleven James need Clarity to reinvigorate the brand messaging and show how the company had evolved since its last media push.

In a heavily media-relations focused campaign, Clarity utilized all angles of the launch to appeal to a wide audience. To maximize coverage, Clarity integrated the brand story with the business story, which allowed us to penetrate business, fashion/style, luxury, and watch trade publications. Additionally, Clarity arranged briefings between Eleven James’ executives and top-tier targets.

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Spatial

Company Goal: Clarity was tasked by Spatial one week before CES to elevate its presence at the show and garner attention from top tier outlets for its Q1 funding and partnership news.

Clarity’s Challenge: Clarity’s challenge was to deliver results in a short time frame

Spatial enables an entirely new way of working together and eliminates the need for video conferencing and work travel. With Spatial, users can connect from all over the world and share ideas seamlessly using lifelike avatars and knowledge work tools, unlocking a new level of productivity not confined by space.

Clarity was tasked by Spatial one week before CES to elevate its presence at the show and garner attention from top tier outlets for its Q1 funding and partnership news. With the obvious short time frame and news agenda around CES, Clarity’s challenge was to deliver meaningful results in one of the busiest times of the year.

Clarity worked hard to secure key briefings for Spatial, and in the week before CES and after the event this has resulted in a steady cadence of media placements, including top tier coverage with Axios, Fast Company, Tech Meme, TechCrunch, TIME Magazine and more.

In total, Clarity has secured over 40 placements to-date surrounding Spatial’s presence at CES, its Series A funding round, and partnership news and continues to generate placements amid its growth in popularity due to remote work.

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Owl Labs

Company Goal: Drive sales of the company’s hardware and software through in-depth product campaigns and the release of its annual “State of Remote Work Report”, which became especially relevant during COVID-19.

Clarity’s Challenge: Generate coverage focusing on Owl Labs’ high quality and relevant products and create data reports resulting in tier one stories. The team adapted the media strategy in real-time to make Owl Labs a go-to source during the COVID-19 pandemic.

Owl Labs is a collaborative technology company dedicated to creating a better workplace experience for today’s hybrid workforce of remote and in-office employees. The company’s products include its core 360° conference room camera, The Meeting Owl, use emerging technology such as AI to bring dispersed teams together for better work. While focused on The Meeting Owl line of products, the company is developing advanced software technology to reinvent the conference room ecosystem and make it smart.

Owl Lab’s goals were to drive sales of the company’s hardware and software through in-depth product campaigns and the release of its annual “State of Remote Work Report”, which became especially relevant during COVID-19. Additionally, Clarity was asked to elevate the reputation of CEO Frank Weishaupt as a thought-leader and business leader.

With the increasing worldwide worry and impact around COVID-19, Clarity and Owl Labs were in a great position to show journalists how companies and individuals working remotely can work as effectively as in person communications. Clarity’s challenge was to generate coverage focusing on Owl Labs’ high quality and relevant products and create data reports resulting in tier one stories. The team also adapted the media strategy in real-time to make Owl Labs a go-to source during the COVID-19 pandemic.

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